November 12, 2008
In This Issue
LOGINBeat
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Welcome Back!

Welcome to the first issue of LOGIN Beat. We look forward to having you with us as we head toward our next exciting game industry event, the LOGIN Conference. LOGIN Beat will provide you with bi-weekly news headlines from the online game industry, exclusive updates about the LOGIN Conference, and interviews and editorials you won't find anywhere else.

We have many changes and improvements in store for 2009. The very first change you'll notice about the newsletter and the conference is that we have a new name: LOGIN. The name reflects the conference's consistent focus on you, the Leaders of the Online Game Industry. LOGIN is about connecting people to people, and ideas to opportunities.

LOGIN ConferenceWhile the name has changed, the qualities that have always made Evergreen Events' online game industry events a must-attend every year to hundreds of influential leaders have not. LOGIN will offer the same fantastic networking, international diversity, exclusivity and refinement you have come to expect.

Our May 2008 conference was an impressive success by any measuring stick. Attendees represented some 270 companies, reflecting all aspects of the online game industry. The international and globally diverse audience (from 19 countries) consisted of major thought leaders in the industry; nearly 40% held C-level, VP, and Director level positions. These numbers collectively affirm the excellent standards we will carry over into the LOGIN Conference in 2009.

LOGIN will return to the spacious Seattle Marriott Waterfront Hotel May 11-14, 2009. This venue features the intimacy, exclusivity and sumptuousness you expect – plus an incredible location on the Seattle waterfront. The LOGIN Conference and its activities are all contained within one venue to give you the best possible networking environment. Forget traveling all over town for your meetings. Private meetings rooms, a business lounge, conversation-friendly parties, and facilitated networking breakfasts all contribute to create an environment where you'll make valuable and lasting connections.

In just two weeks, we will be opening the call for speaker submissions to LOGIN. This is an excellent opportunity for experienced speakers from the world of online games to gain exposure and recognition. Speakers at LOGIN represent the crème de la crème; these are the people who are shaping the face of the online games industry. If you've got the chops, here's your advance notice to get the jump on your industry colleagues!

Although we consider everyone who attends LOGIN a VIP, being a speaker firmly establishes you a cut above. Speakers and sessions are selected through an extensive peer review process and achieving the opportunity to speak at LOGIN is no mean feat -- but the benefits are worth it. Besides complimentary registration to the conference and all its activities, speakers are prominently lauded and have daily access to the exclusive Speaker/VIP Lounge:

"The speakers lounge was like an incredible changing roundtable session all day long! Instead of tiny tables, glare and the feeling of being strangers in an airport Starbucks, the round table setup was condusive to valuable conversation and connections, while still leaving the privacy for talk preparation. The mood was extremely social and connective with the elegant room, the plentiful power supplies and the warm collegial tone established by the organizers. Who would have thought? Bravo!"

Bridget Agabra Metaverse Roadmap Project

Of course, we have many more changes and refinements in mind for LOGIN 2009. You'll see these changes in both subtle and substantial ways that will make LOGIN 2009 an unforgettable conference for anyone in the online game industry.

Peter Freese Peter Freese
Conference Director
LOGIN Conference

Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.654.4575
cynthia@loginconference.com

Industry Highlights

Richard Garriott takes flight from NCsoft

Richard Garriott, freshly grounded from a flight into space in October, has decided to call it quits at NCsoft. Given the highly publicized difficulties Tabula Rasa has experienced since the start of development years ago, it may be a logical parting of the ways for both NCsoft and Richard Garriott. Still, it's very easy to wonder if a space-based MMO game from Lord British might be a possibility down the road. »

Article on The Escapist Magazine


Three Rings officially launches Whirled

Three Rings, a leading independent developer of casual massively multi-player games, has opened Whirled, its player-created virtual world, for business. A full suite of rich APIs, example code and a growing audience of players await monetization by skilled developers. Players can explore a rich catalog of games, customize social areas and begin uploading games and other content to www.whirled.com on Monday. »

Article on Massively


China to levy real-world tax on RMT

The Wall Street Journal is reporting that gamers who live in China will be subject to taxation if they've made a real-world profit by trading virtual money in online games. According to the State Administration of Taxation's web site, the government is planning to tax individuals with a 20 percent personal income tax if they've earned cash by selling in-game currencies to other people. »

Full story on Ars Technica


Warhammer Online tops 800,000

Warhammer Online now has over 800,000 "current players", according to financial result papers for EA. That's not terribly exciting in itself, as the MMO had just 50,000 fewer players at the start of October. But this does mean numbers are still going up and not - as some stories would have us believe - down. This will also make Mythic and owner EA a modest but substantial income, assuming the 800,000 players will fork out GBP 8.99 once the free trial month has run out. Warhammer Online has also sold 1.2 million copies, which is a number that silver-haired fox John Riccitiello recently deemed a success for EA. »

Story on Eurogamer


Women’s TV network Lifetime buys Korean teen dress-up game site Roiworld

Lifetime Networks, the pioneer of TV for women on cable networks, has seen the future: online dress-up games. The company announced today that it has acquired South Korean casual gaming startup Roiworld.com for an undisclosed price. »

Story on VentureBeat


Study: 10 million online gamers In Vietnam by 2011

In a new report titled "Online Games Market in Vietnam," internet and technology consulting firm Pearl Research predicts that Vietnam will have over 10 million online gamers by 2011. Speaking to Gamasutra following the announcement, the firm's Allison Luong pinpointed some of the top games in the region as including online dance game Audition and Swordsmen Online, an MMORPG. »

Full article on Gamasutra


Vindicia's Hoffman on MMO billing headaches

According to a recent DFC Intelligence study, online gaming is set to reach $13 billion by 2010 -- from about $4.5 billion in 2007. Numbers like these have stirred up a great deal of discussion around the different monetization models for online games, with two clear camps emerging -- subscription and free-to-play. But each method comes with significant problems on actually collecting money online from consumers, thanks to chargebacks and other credit card problems. »

Story on Gamasutra


Blizzard bans 350,000 cheaters from Battle.net

Blizzard is one of the few online game developers who have the luxury of banning 350,000 players without worrying how it will affect their bottom line. That's exactly what the company did, however, by recently disabling 350,000 Diablo II and StarCraft accounts — for using third-party hacks — on their online service Battle.net. »

Story on Shacknews


Turbine will announce console MMO projects "early next year"

Turbine will announce console MMO "products" early next year, Lord of the Rings Online dev boss Jeff Steefel told VG247 today. Note the plural. "We’re really not talking about what our console product plans are, but we will be soon," he said when asked specifically if we’re going to see a console version of LotRO. "I would guess by early next year’s we’ll be able to be much more specific about what we’re doing with console, what kind of products we’re putting on console." »

Story on videogaming247


EVE Online to be distributed at retail by Atari

Bucking the trend in online games toward digital and online-only distribution models, Atari has announced an exclusive deal to distribute CCP's sci-fi MMO game as a boxed product in retail stores in North America, Europe and Asia. Previously, EVE Online was only available via download. It will be interesting to see if this deal contributes to, or curbs, Atari's aggressive attempt at a comeback as a major player in publishing and distribution. »

Story on GameSpot


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