January 7, 2009
In This Issue
LOGINBeat
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The LOGIN Conference Focus

The first game convention I ever went to was a little boardgame affair called "WarCon" in College Station, TX in 1987. It's scary now to think about how long ago that was. In the intervening twenty years, I've been heavily involved with gaming and videogaming professional conferences, even before I worked in the videogames business.

One thing that the old, small conferences and conventions always had going for them was focus. Everyone knew why they were there and what they wanted to do. I think that's what first attracted me to the LOGIN conference 3 years ago. While the big game conferences are always fun and diverse, I noticed many people wondering where their time had gone while attending one. To me, the challenge was focus.

LOGIN Registration OpensThe most gratifying aspect of being involved with the first LOGIN conference (called OGDC back then) was how so many of the attendees gave positive feedback about getting real information, guidance and perspective from the presentations. I had spent years hearing conference attendees bemoaning the lack of those very things in larger conferences. I knew that LOGIN was on to something.

In these economic times, it's going to be more important than ever that game industry professionals be able to get the most out of their budgets, including travel for ongoing education, business development and research. Focus is once again of prime importance. And that doesn't come easy.

The LOGIN Advisory Board is dedicated to ensuring that the conference not only appeals to a wide variety of online games professionals, but that everyone who attends gets value for their time and bang for their buck.

As we head into the New Year, the LOGIN Conference is focused on focus, and we look forward to seeing you in May!

Rich Weil

Rich Weil
Director of Community Relations
Cartoon Network New Media
LOGIN Conference Advisory Board


Two Weeks Left for Speaker Submissions

To speak at the LOGIN Conference is a mark of distinction and accomplishment in the game industry — but it's not necessarily easy. Speakers and their abstracts are vetted through peer review, and are carefully matched to our attendees' needs. The Call for Speakers is open to all online game industry experts worldwide, whether for console, PC or mobile platforms. Candidates are asked to review the topics of interest and session submission tips on the LOGIN 2009 website and then submit a completed session proposal form and speaker application.

But hurry, because time is running out. The deadline for submissions is January 21, 2009.

> Visit the LOGIN Speaker Submissions Page

Evergreen’s past event was an intimate get-together of some of the sharpest minds in the MMO field today.

Sam Lewis
Lead Designer, Cartoon Network


Choosing the Right Session Format

When you participate in LOGIN as a speaker, you have several choices to make. Besides choosing the particular topic that matches your expertise, LOGIN provides several different formats to run your session. You'll find the standard 60 minute lectures which are the heart of LOGIN, but LOGIN also offers speakers the opportunity to present 25-minute "Mini" lectures, moderate roundtables, and participate as panelists on educational or debate panels.

60 Minute Lectures

The emphasis at LOGIN is all about information sharing, and a full hour lecture at LOGIN is a great way to present a detailed topic, course, or post-mortem. Lectures typically run 40-45 minutes long with ample opportunity for a Q&A period at the end. Preparing a quality lecture generally involves more preparation than any other format, but it's also the most desirable session type.

25 Minute "Mini" Lectures

Maybe you've got a great idea that all your colleagues say you should turn into a presentation, but it just doesn't seem big enough to fill a full one hour lecture. You're in luck - the LOGIN Mini Lecture is the perfect format to present that programming or design "gem".

Mini lectures offer a rare opportunity to present ideas that don't get a chance to be heard elsewhere, so we want to really encourage submission of this format for 2009.

Roundtables

Perhaps you've got a great topic that doesn't fit the traditional lecture format - in fact, it's the kind of topic that everyone will or should have something to contribute. Consider submitting a proposal for a roundtable discussion. Roundtables provide an informal way to share information and give everyone a voice.

As a moderator of a roundtable, your goal is to facilitate interesting and balanced discussion among all the participants. Look for ways to challenge thinking and get everyone involved. Good moderators are adept at dealing with controversy, as well as preventing a few individuals from monopolizing the discussion.

Panels

LOGIN 2009 will feature panels, but you won't find it listed as an option on the session proposal form. The Advisory Board will be putting together panels that fit our content goals. However, this doesn't mean that you won't have opportunities to take part. We're looking for skilled moderators and thought leaders to participate as panelists. How do you become a panelist? It's easy - just complete the LOGIN Speaker Application, and indicate that you're available as a panelist and list your areas of expertise.

We hope that you will be able to participate in this event and look forward to your submission!

Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.654.4575
cynthia@loginconference.com

Industry Highlights

China's Online Games Revenue to Hit $2.67 Billion in 2010

A new Interfax China report presented by Research and Markets reveals that China's online games market has "entered a boom period." The report, China Online and Mobile Gaming Industry, 2008 – 2010, states that sales from online game operators totaled RMB 10.57 billion ($1.55 billion) in 2007, and that figure is expected to reach RMB 12.67 billion ($1.86 billion) in 2008 and RMB 18.21 billion ($2.67 billion) in 2010. »

Report on GameDaily


KOGIA Announces Winners of First Global Online Game Awards

The Korea Game Industry Agency, which organized the Seoul, South Korea-based first Global Online Game Awards, announced its award winners for 2008. The inaugural version of the show saw Blizzard Entertainment's World of Warcraft voted the best role-playing game, and Nexon's Kartrider chosen as the best racing/casual game. »

Story on Gamasutra
Video on GOMTV


Gamasutra's Best of 2008: The 5 Most Significant MMO Trends

The world of MMOs is an enormous business, and a huge opportunity for the game development community at large, from World Of Warcraft's $1 billion yearly haul to microtransaction-based firms like Nexon that make tens of millions yearly in the West. MMO expert Michael Zenke takes a look at the year's five most compelling trends in online gaming. »

Full article on Gamasutra


The Death of Lively and "Necessary Complexity" in Online Games

Google's Lively presents us with an interesting scenario. It was literally a checklist of what critics have been saying that virtual environments such as Linden Lab's Second Life absolutely must have in order to make it. A simplified user-interface, embedded in the Web-browser, content designed by professionals rather than amateurs, and a 'room' model rather than a widespread world. In short, it was the perceived holy grail of virtual environment 'must-haves' for success. Also, in short, Lively was a failure — a spectacular one. Spectacular, but not without educational value. »

Full article on Massively


Worlds.com wins no fans with patent suit against NCsoft

Worlds.com is taking a step that many expected after it retained a legal firm to represent its patent interests: Virtual Worlds News reports that Worlds.com filed suit against NCsoft for infringement of its patent (U.S. patent 7,181,690) relating to virtual world and massively multiplayer online gaming technology. The reaction of MMO gamers has been nothing less than scathing. Referring to Worlds.com as "patent trolls," observers have been nearly unanimous in their criticism of Worlds.com. Some are taking their anger a step further: Commenters on the Slashdot thread are doing much of the legwork for NCsoft's lawyers, listing every MUD and MMOG played prior to the original patent filing. »

Report on The Industry Standard


GamerDNA and Massively look at MMORPG popularity in 2008

It is notoriously difficult to accurately assess the population and popularity of massively-multiplayer online games. Companies rarely release up-to-date figures aside from specific milestones, so it's usually hard to gauge how many players are actually playing a given game. Massively and GamerDNA have done their best to provide a picture of the MMORPG genre in 2008, though, and the results paint an unsurprising, but nonetheless telling, picture. »

Full article on Massively


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