Interview with Gamepot's Thomas Lee
Thomas Lee is one of the veterans and thought leaders of the free-to-play online gaming revolution, with his tour of duty including Origin Systems, Square USA, Nexon and other game developers. Free-to-play gaming is more important than ever, especially when economic pressures make games with lower barriers to entry more and more appealing. Now, he can add a new line to his resume, as a new advisor to the 2009 LOGIN Conference. In this interview we find out more about Thomas, his business focuses and how he’d like to play a role with the LOGIN Conference.
LOGIN BEAT: Thank you, Thomas, for taking time to give LOGIN Beat readers an introduction to you and your background. For those of us not so familiar with your career, would you tell us about your history in the professional side of the interactive entertainment world?
THOMAS LEE: I’ve been very fortunate to work with some amazing people in my life, starting my career at Origin Systems under the wings of Richard Garriott, Warrant Spector, and Chris Roberts as a developer. My second job was at Square USA [both LA and Honolulu] and a couple of start-ups later, joining Nexon to open up the Free 2 Play market in the US, managing their payment gateways, including prepaid cards. Currently I am heading up marketing and business development for Gamepot (USA), the leading online game publisher of Japan. Gamepot and Gamepot USA are wholly owned subsidiary of So-net Entertainment Corporation, formerly known as Sony Communication Network Inc.
How do you feel Gamepot, where you work now, is differentiating its brand within the online game space, to stand out amongst the numerous game operators in Japan?
We are striving to create new forms of entertainment through our online communities, offering fresh content and warm service that is easy to enjoy. And it is our service that has made the standout in Japan, and we will do our best to replicate that warm success here in the US.
When one game title is available through several different operators, it begs the question: is content innovation as important as overall content aggregation for online game operators? What drives the business decisions behind the acquisition of new titles for an operator and their portal?
Absolutely. There are number of factors for an online game publisher to select and service a title, such as quality, expected lifespan, and user metrics, but innovation is key to localizing that particular IP in the new market.
Looking at an even bigger picture, the world economy is widely agreed to be in a recession, yet gaming has so far proven capable of maintaining and adding to its audience. Will developers and operators need to change course in 2009 to keep gamers involved in playing both subscription and free-to-play online games?
So far, knock on wood, but I believe the gaming and entertainment industry have weathered bad economies well; however there seems to be a trend for developers to shift to Flash/Web based platforms, at least in the US where bandwidth is still an issue.
What role do you feel a focused game conference, like LOGIN, can (and should) do to help online game developers to stay on top of the complex mix of economic trends and advances in tools and technology?
Our industry has grown beyond just pixels and code, and keeping a pulse on all the latest trends and technology, and social aspects of the online community is complex enough, so please keep up the good work and keep us in tune with facts each year and perhaps expand into territories such as Asia.
Lastly, how do you hope to impact the 2009 LOGIN Conference attendee experience, through your role as an advisor?
By sharing my experiences both in Asia and US and to grow awareness for LOGIN 2009 and beyond.
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