January 20, 2009
In This Issue
LOGINBeat
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Why LOGIN Stacks Up

We're in the mid-weeks of January and memories of holiday feasts are no doubt rapidly fading with the return of meetings and the daily grind. Some people dread this time but I've always loved getting back into the office after the break and tackling my project with a fresh perspective and new energy. It's a sense of renewed excitement and direction that makes games development joyful and addictive. Save your turkey sandwiches, put away the gravy, I only want my compiler (and maybe a bit of the left over eggnog).

LOGIN Registration OpensAttending LOGIN has the same effect on me. Over the course of three days I'm energized by new ideas as I meet people and learn insights into game design and product development. Great conversation and concept-sharing over awesome food defines the LOGIN experience for me. It's a lot like a holiday, but without a relative looking at me strange when I crack a nerdy joke about "wife agro." I always return from the conference with a sense that I have become more closely connected to my game development family (and the knowledge that I've forged valuable contacts for the future).

This month the Conference announced our first keynote speaker: Charlie Stross. Charlie is a brilliant science-fiction author and futurist who has explored online games' influence on society and culture through his novels. I can't wait to hear his perspective on the direction of the industry as it moves into the next decade. So many of the worlds we build and play in are inspired by the visions of authors like Charlie; authors who are now beginning to understand the power of online games as a cultural medium.

There is still time left to submit a session! The open call for submissions ends on January 21st. Over the next few weeks the Advisory Board will review and approve session submissions, prepare the Conference schedule, and begin the process of giving you a sneak peak at what this year's Conference has to offer.

Brandon Reinhart

Brandon Reinhart
Designer, Programmer
Valve Software
LOGIN Conference Advisory Board


One Day Left for Speaker Submissions

The deadline is midnight tonight, Monday, January 21, to submit session proposals for the 2009 LOGIN Conference.

Time is running outLOGIN is the conference for leaders and innovators of the online game industry. This annual conference hosted in Seattle each May brings together industry leaders to discuss, collaborate, and share advancements about technology, design, business, community and legal areas of online game development.

LOGIN 2009 features three and a half days of online game development lectures, panels, and roundtables, renowned local and international industry speakers, facilitated networking activities, parties, keynote lunches, meetings and an exhibition area. The conference has an international attendee list of more than 500 of the most influential, forward-thinking leaders in the business of online game development.

Speaking at LOGIN is an exclusive opportunity desired by many and shared by few, which allows you to raise your profile in the industry, influence decision-makers, expose your company to influential audiences, and to share your passion and expertise.

> Read submission guidelines and suggested topics

Missing the Speaker Submission deadline for LOGIN was one of biggest mistakes of my life.

Lucretious
Roman Poet and Philosopher


Meeting of the Minds

Interview with Gamepot's Thomas Lee

Thomas Lee is one of the veterans and thought leaders of the free-to-play online gaming revolution, with his tour of duty including Origin Systems, Square USA, Nexon and other game developers. Free-to-play gaming is more important than ever, especially when economic pressures make games with lower barriers to entry more and more appealing. Now, he can add a new line to his resume, as a new advisor to the 2009 LOGIN Conference. In this interview we find out more about Thomas, his business focuses and how he’d like to play a role with the LOGIN Conference.

LOGIN BEAT: Thank you, Thomas, for taking time to give LOGIN Beat readers an introduction to you and your background. For those of us not so familiar with your career, would you tell us about your history in the professional side of the interactive entertainment world?

Thomas LeeTHOMAS LEE: I’ve been very fortunate to work with some amazing people in my life, starting my career at Origin Systems under the wings of Richard Garriott, Warrant Spector, and Chris Roberts as a developer. My second job was at Square USA [both LA and Honolulu] and a couple of start-ups later, joining Nexon to open up the Free 2 Play market in the US, managing their payment gateways, including prepaid cards. Currently I am heading up marketing and business development for Gamepot (USA), the leading online game publisher of Japan. Gamepot and Gamepot USA are wholly owned subsidiary of So-net Entertainment Corporation, formerly known as Sony Communication Network Inc.

How do you feel Gamepot, where you work now, is differentiating its brand within the online game space, to stand out amongst the numerous game operators in Japan?

We are striving to create new forms of entertainment through our online communities, offering fresh content and warm service that is easy to enjoy. And it is our service that has made the standout in Japan, and we will do our best to replicate that warm success here in the US.

asdfWhen one game title is available through several different operators, it begs the question: is content innovation as important as overall content aggregation for online game operators? What drives the business decisions behind the acquisition of new titles for an operator and their portal?

Absolutely. There are number of factors for an online game publisher to select and service a title, such as quality, expected lifespan, and user metrics, but innovation is key to localizing that particular IP in the new market.

Looking at an even bigger picture, the world economy is widely agreed to be in a recession, yet gaming has so far proven capable of maintaining and adding to its audience. Will developers and operators need to change course in 2009 to keep gamers involved in playing both subscription and free-to-play online games?

So far, knock on wood, but I believe the gaming and entertainment industry have weathered bad economies well; however there seems to be a trend for developers to shift to Flash/Web based platforms, at least in the US where bandwidth is still an issue.

What role do you feel a focused game conference, like LOGIN, can (and should) do to help online game developers to stay on top of the complex mix of economic trends and advances in tools and technology?

Our industry has grown beyond just pixels and code, and keeping a pulse on all the latest trends and technology, and social aspects of the online community is complex enough, so please keep up the good work and keep us in tune with facts each year and perhaps expand into territories such as Asia.

Lastly, how do you hope to impact the 2009 LOGIN Conference attendee experience, through your role as an advisor?

By sharing my experiences both in Asia and US and to grow awareness for LOGIN 2009 and beyond.

Read the full interview and comment

Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.654.4575
cynthia@loginconference.com

Industry Highlights

SOE's Library of MMOs Arrives on Steam

Valve Corporation and Sony Online Entertainment LLC (SOE) today announce the availability of some of SOE's extensive library of Massively Multiplayer Online (MMO) titles on Steam, a leading platform for the delivery and management of PC games and digital content with over 15 million accounts around the world. The SOE developed and/or published titles now available include the complete EverQuest® (EQ) and EverQuest® II (EQII) collections, as well as Vanguard: Saga of Heroes® and Pirates of the Burning Sea™. »

Press Release Steam News


NPD Reports PC Game Revenues down 14% for 2008

Analyst firm The NPD Group says that PC game sales dropped for U.S. retailers dropped to $701 million in 2008, down by 14 percent compared to the previous year. However, NPD's reports -- even the digital game-related ones -- do not track the significant growth from the PC casual download market, headed by firms such as Big Fish Games and PopCap. In addition, the rise of services such as Valve's Steam, also not easily trackable in terms of revenues, make estimating PC game revenues even harder, along with the lack of transparency in PC online game subscription revenues. Overall, industry commentators indicate that it's quite likely -- although currently unquantifiable -- that PC game revenues are rising significantly. »

Story on Gamasutra


Chinese Government to Require MMO Players to Register Their Real Names

China announced a radical new measure to keep citizens’ MMO addictions in check: mandatory real-name registration with the government for all newly-created accounts. Plans for the system have existed since at least 2006, and according to the state-run newspaper People’s Daily, four online game companies have so far had their operations “suspended” for not linking their products to the government database. »

Article on DailyTech


Zork Returns As Browser-Based Casual MMO

Zork is set for revival as an MMO. Dublin-based Jolt Online Gaming is partnering with IP-holder Activision to create a browser-based "persistent online adventure" called Legends of Zork, rooted in the world of Infocom's 1979 text-based adventure classic. Legends of Zork casts the player as a newly-unemployed traveling salesman ready for treasure-hunting and adventure in the Great Underground Empire. »

Story on Gamasutra


FusionFall, Cartoon Network's New Kid-Friendly MMO

With its new FusionFall, Cartoon Network hopes to introduce young players to the addictive joys of massively multiplayer online games in a tightly controlled setting that parents will appreciate. While strictly aimed at the tween set, this vibrant, colorful world saturated with familiar cartoon characters masks a surprisingly robust game that serves as a primer for would-be MMO junkies. Released Wednesday, FusionFall packs a fun, well-polished experience into an extensive, interactive cartoon episode. »

Article on Wired


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