February 24, 2009
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New LOGIN Speakers Announced

We are very pleased to announce we have some amazing additions to our speaker lineup. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

Sergey Orlovskiy

Sergey Orlovskiy
President, Nival Group

Sergey Orlovskiy, 36, President, Nival Group. Sergey is one of the founders of Russian computer games industry. In 1996, he created Nival Interactive, one of the leading European game developers with over 15 internationally recognized games and franchises, including Allods, Blitzkrieg, Silent Storm and Heroes of Might and Magic V. Ten years later he founded Nival Online, creating a major Russian online games operator and developer of free to play games. He is currently working on MMORPG Allods Online, the most ambitious project of the Russian gaming industry.

> Russian Online Gaming Industry Review

Sébastien Deguy

Sebastien Deguy
Founder and CEO, Allegorithmic

Dr. Sébastien Deguy is the Founder and CEO of Allegorithmic, the company behind the ProFX procedural textures authoring and rendering system. Dr. Deguy has a computer science background with a specialization in mathematics, random processes, simulation, computer vision and image synthesis. He is also an award-winning director and producer of traditional and animated short films.

> Procedural Techniques for Optimized Distribution of Online Games and Large-Scale User Generated Content

Sue Bohle

Sue Bohle
CEO, The Bohle Company

Sue Bohle, one of the most experienced PR people in the game industry, is known for providing hands on, cutting edge counsel to game and virtual world companies. The Bohle Company has served hardware, software, tools, conference producers and online game companies and has a heart for start-ups. Sue has been the lead speaker on PR for the game industry at the The Game Developers Conference (GDC) five times and wrote the marketing chapter for a major textbook on getting into the video game industry.

> Creating the Most Effective PR Program for Online Games

Joshua M Kriegshauser

Joshua M Kriegshauser
Technical Director, EverQuest II, Sony Online Entertainment

Joshua has been programming since the Fourth grade. Having been an avid player and spare-time hacker of Ultima Online, he applied for and received a position as a Server Programmer on Ultima Online and immediately contributed to bandwidth reduction and improved server security. Joshua joined the EverQuest II team in 2005 shortly after launch and has been a part of every EverQuest II expansion to date. Joshua has provided many popular features to both Ultima Online and EverQuest II and has pioneered security and hacker awareness features in both games.

> Collectively Capturing and Combing Client Crashes

Christopher Natsuume

Christopher Natsuume
Creative and Business Director, Boomzap Entertainment

Christopher is an internationally known and award winning designer, producer, and entrepreneur with over a decade of experience managing teams, building companies, and designing hit games that have sold millions of copies worldwide. A US citizen with years of international experience in Europe and Asia, he holds an MBA from the Foster School of Business at the University of Washington. In his role as Co-Founder and Director of Boomzap Entertainment, he is a proud employer of the best damn developers in Southeast Asia.

> Building Like You Play: The Mechanics of a 100% Virtual Development Team

The caliber of both presenters and attendees, combined with the professionalism of the [conference] team make this a key event to put on your calendar.

Charles F. Manning
PLAYXPERT
President/CEO


Message from our partner

GamesBeat 2009 Conference
Hosted by VentureBeat
Mission Bay Conference Center
San Francisco, CA
March 24, 2009
http://venturebeat.com/gamesbeat-2009/

REGISTER NOW!
http://gamesbeat.eventbrite.com

All the World's a Game – Virtually every aspect of the way we work and play is being influenced by the gaming industry. As Web, mobile and social media technologies converge, gaming principles are reshaping everything from traditional media and entertainment to online marketing and business models.

Network with the Industry’s top players! Join us as we engage the industry’s top players in a provocative format to debate the future of one of the fastest growing sectors in the technology market. Just some of the visionaries you’ll network with include Sony, Nvidia and Nokia; entrepreneurs creating the best iPhone games; dealmakers from Benchmark Capital and Trinity Investors; and, journalists from Newsweek, SpikeTV and the NY Times.

Register now — seating is limited!


2009 – The Year of the Entrepreneur?

The New Year rang in with the usual thoughts of new beginnings and hope. However, this year those positive thoughts were tinged by the downturn of the national and global economies. Mental preparation was needed for what was bound to be a slower 2009. To my surprise, the New Year began with a flood of new entrepreneurs looking to start their own businesses. Many studies show that entrepreneurism thrives in a downward economy, but I have to say, I would not have believed it if it weren’t happening today. The question is, why?

Some will say it is because folks have more time on their hands from project slowdown or a recent layoff. My belief is this industry is entrepreneurial  by nature and is passionate about what they do – making games. Recently, enterpriseSeattle conducted an economic impact study of the video game business in the state of Washington to document what this industry means to our local economy in terms of jobs and dollars.  In the course of one year: 150 companies or divisions wholly involved in games; over 15,000 jobs; and contributed over $4.2 Billion to the local economy. These numbers were fantastic, of course, but what the cluster analysis revealed was even more intriguing.

Our local industry’s past, present, and future lie with our three anchors: Microsoft, Nintendo, and Real Networks. The big three are our major employers of course, but they also are the foundation of our local game development community. Most of our local game development companies have founders or executives who have had early roots with at least one of these companies. Following the paths of the many spin-offs, it became clear that the video game industry is very entrepreneurial – more so than most industries. The more established companies give our local workforce the skills to make a game, but it is the passion for play and the entrepreneurial spirit that inspires individuals to begin their own venture.

Last year, the Washington Interactive Network began a series of eight workshops designed to help these entrepreneurs, Game Industry Start Up 101. These workshops are the third Tuesday of the month and cover a variety of topics from “Building Your Business Plan” to “Financing Fundamentals” to “Exit Strategies. This series brought in many new faces, new companies, and new ideas in 2009. Bubbling with energy and excitement after every workshop, my thoughts of trepidation for 2009 have turned to looking forward to what opportunities 2009 will bring.

Read the full story and comment

Kristina Hudson Kristina Hudson
Business Development Manager
enterpriseSeattle

For more information about the Washington Interactive Network go to www.WashingtonInteractiveNetwork.org or email at khudson@enterpriseSeattle.org.

Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.533.5973
cynthia@loginconference.com

Industry Highlights

Pan-Euro Online Gaming Association Formed

A consortium of European online game developers have created the PEOGA (Pan-European Gaming Association), designed to create networking opportunities, enhance public opinion of online games and encourage self-regulation of online games. PEOGA is led by Frogster Interactive, Game Entertainment Europe, Gameforge 4D, Games Masters, Gamigo and Gravity Europe. The current associate members of PEOGA are Cliffhanger Productions, Dao Pay, fatfoogoo, paysafecard, MMO Life, Moneybookers and SUCT International. Carsten van Husen of Gameforge and Richard van Barneveld of Game Entertainment Europe have been appointed as presidents. »

Article on GDN


NASA Partnering With Developers for MMO Game

NASA's ambitious, educationally-focused MMOG project, Astronaut: Moon, Mars and Beyond, will be developed in concert with Information In Place, Virtual Heroes, and Project Whitecard. The subscription-based MMO game will be fueled by the Unreal 3 engine, with gameplay centered around space exploration involving a wide variety of roles for players. The beta of this game is scheduled to see the light of day toward the end of 2009 and the full version will be available in 2010. »

Article on DailyTech


WoW Lead Designer To Work on Blizzard's Next Big MMO

Jeff Kaplan, the lead designer of World of Warcraft, has formally announced in an official community forum post that he's now switching his focus to Blizzard's under-wraps massive multiplayer online game. Tom Chilton and J. Allen Brack, also on the World of Warcraft team, will be taking over in Kaplan's stead. Kaplan's move is a sure sign that there is a passing of the baton to Blizzard's MMOG project, with more news sure to be announced with increasing frequency. »

Story on Massively


Aftermath of Funcom $23 Million Operating Loss

In reponse to an announced $23.3 million shortfall in its fourth quarter earnings statement, Funcom's CFO Olav Sandnes stepped down. Funcom has dealt with a series of setbacks since the disappointing first year for Age of Conan in 2008. In the last several months, Funcom co-founder and game director Gaute Godager stepped down and game server capacity has been heavily reduced to accommodate the smaller-than-expected player base. »

Article on GamesIndustry.biz


More NCsoft Bad News: Guild Wars 2 Delayed

NCsoft has released an earnings report, and with the bad news of a 40% profit loss to $20 million, another nugget of bad news has surfaced. Guild Wars 2, originally expected years ago, has had its release date pushed back another year to 2010/2011. The profit loss, as internal estimates would have it, are attributed to the delay of Aion: Tower of Eternity's release. What will happen to NCsoft with Guild Wars 2 pushed back another year or more? »

Story on CVG


Struggling Game Developers Facing Bankruptcy or Acquisition

Even the game development sector of the economy is proving not to be immune to recession. Midway Games, striving to escape $150 million of debt, has filed for bankruptcy protection. Square Enix is seeking to acquire debt-ridden Eidos, the publisher of Age of Conan and the owner of the Lara Croft franchise, while D3Publisher is in the process of being absorbed into Namco Bandai. This trend of winnowing and consolidation can be expected to continue, while stronger companies reinforce their positions in the business. »

Full Article on VentureBeat


Sony Online Entertainment Bequeaths EQ II Server Logs


The entire 60 terabytes of server log data of 400,000 players accrued over EverQuest II's 4 years of operation has been donated to a group of researchers. The data mining from these comprehensive logs and demographic surveys are expected to form the basis for commercial habits like churn, but social interaction. Virtual world user data provides a unique compendium of social behaviors on a massive scale, which may end up producing interesting research not only about gamers but about society as a whole. »

Full article on ArsTechnica


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