March 3, 2009
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LOGIN Opens Early Registration

About a year ago, I was sitting at this desk preparing the announcement for LOGIN 2008 (then called ION), describing with enthusiasm the possibilities the conference represented for our industry, primarily focused on the unique value we were offering attendees. The online games industry was exhibiting huge year-on-year growth, and new success stories dominated the news weekly.

One year later, much has changed: the global economy has taken a sharp turn downward, and many businesses are struggling to stay afloat. Despite strong sales, and indeed, continued growth, in the online games market, the dwindling supply of ready capitalization is causing many game company budgets to shrink as well as require scrutiny and justification for every expense. Like many other companies, we're prudently watching where we spend our dollars to make sure that we are investing wisely. You might think that this is the year we have to scale back on what we offer our attendees — maybe a trimmed down budget version of LOGIN is in the offering. Perhaps the delectable lunches during keynote presentations would be the first to go. Then the scrumptious and ever-available snacks would disappear. The session agenda would turn into a non-stop array of sponsored infomercials.

The cake is not a lie.It turns out you can have your cake and eat it too.

The good news is that the standard registration price for LOGIN isn't going up by a single cent. The better news is that we've figured out how to offer even more value to you at the same price. For the low early-bird rate of $595, we’re now including access to every one of our lectures, panels and roundtables; to our welcome reception; the conference party; our keynote lunches; snacks – and even our extremely popular networking breakfasts, which last year were an additional fee. It’s a simpler process for you to register, and better yet, you get much more bang for their buck.

It’s easy to throw out hyperbole and superlatives, of course, so let’s share a few of the facts:

More Hard-Hitting Sessions. We feel strongly about bringing speakers with a proven track record to speak to our attendees. Last year, LOGIN was fueled by over 70 sessions and over 110 speakers to represent a diversity of views about community, legal, business, design, programming and more within the online game business. We've made sure to maintain our high standards for 2009, with topics that represent the new challenges and opportunities within the business world and the online game industry in particular. We've also made it possible to access speakers and other luminaries to share ideas and make valuable contacts. This is because you won’t find posers and wannabe’s lined up for adulation and autographs; it's just other industry thought leaders like yourself.

Check out some of the highlights from this year's session line-up to see what our speakers have to offer:

More Networking Opportunities: You've most likely heard about our first-class receptions and keynote lunches, but we don't stop there. In the mornings, the moderated speed-networking breakfasts will not only warm you up with a great breakfast for a full day of activities at the conference, but give you a chance to meet other colleagues in the business. At LOGIN, you make more contacts by 9 AM than you can at other conferences in a week.

More Amenities You'll Remember a Year Later: If you've attended our past conferences, you might remember the baked salmon for lunch, the Dove ice cream bars offered during breaks, the Veuve Clicquot champagne at our welcome reception. There’s a reason why many game industry mavens circle the dates for LOGIN on their calendars with a red marker. This is where the accomplished leaders of the online game industry meet, in an atmosphere that gives them the red carpet treatment. Of course, the experience is incomplete without a comfortable, relaxed environment. The Seattle Marriott Waterfront Hotel delivers on comfort, food and beverage service, and more, with a view overlooking the beautiful Puget Sound. As in the past two years, we’re making sure with the 2009 LOGIN Conference that we meet and exceed the high standards set in the past years.

More Value. With a regular registration rate of $695 ($300 off the on-site price) for three full days of lectures, roundtables, receptions, and keynotes, LOGIN is already an exceptional value. But right now you can get an ever better deal, and save $400 of the on-site price.

We're offering a special early-bird registration rate of $595 to the first 100 registrations only. This is the very best price you'll find on LOGIN registration. But this offer won't last long. This price is only available until March 31 for the first 100 registrants.

Register Now

In this year of tightening budgets, more careful spending and targeted investments, no company needs to waste their time and money on very familiar, tired cookie-cutter conference experiences. If you only have resources to attend one conference this year, LOGIN is a sure winner.

Peter Freese Peter Freese
Conference Director
LOGIN Conference

New Speakers Announced

We are very pleased to announce we have some amazing additions to speaker lineup. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

James Gwertzman

James Gwertzman
Vice President, Asia/Pacific, PopCap Games, Inc.

Mr. Gwertzman leads PopCap's operations throughout the Asia Pacific region, a key market for PopCap as it expands its leadership role in the casual game industry beyond the US. Prior to entering the game industry in 2000, Mr. Gwertzman was Director of Online Marketing for Microsoft Asia. Beyond his PopCap duties, Mr. Gwertzman is often a featured speaker at industry events worldwide. He graduated from Harvard with a computer science degree.

Nicole Lazzaro

Nicole Lazzaro
Founder and President, XEODesign, Inc.

Nicole Lazzaro is the Founder and President of XEODesign, Inc. Nicole is the first to measure emotion in player experiences use facial expressions. She has eighteen years of expertise in Player Experience Design for mass-market entertainment. Voted by Gamasutra as one of the Top 20 women working in video games, her clients including Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra Online, and Maxis. She has a degree in Psychology from Stanford University where she also studied filmmaking and computer programming.

Jon Radoff

Jon Radoff
Founder and CEO, GamerDNA, Inc.

Jon Radoff is an accomplished entrepreneur of interactive entertainment and online communities. He began his career creating text-based online games for early bulletin board systems—a passion that led him to form NovaLink, which published and operated Legends of Future Past, one of the first commercial multiplayer online games of the 1990's. In 2007, Jon started his latest venture, gamerDNA, with a capital investment from Flybridge. GamerDNA is an online game community that seeks to know gamers better than anyone else in the world.

Jessica Tams

Jessica Tams
Managing Director, Casual Games Association

Jessica Tams the Managing Director of the Casual Games Association, an international organization committed to serving the needs of the professional casual gaming industry. Before founding the Casual Games Association, Jessica held development, publishing and distribution positions inside the casual games industry. Prior to joining the ranks of game development, she was in the UW Physics PhD program and spent several years in academia pursuing scientific research and teaching in Mathematical Biology and Physics.

Edward Hunter

Edward Hunter
Director, Gaming Solutions, comScore

Edward Hunter directs the Gaming Solutions team for comScore, the recognized leader in online audience behavioral measurement. As a 20 year veteran technologist, Hunter now focuses on tracking demographic and behavioral changes within online gamers and has delivered key trend and shift data to audiences at ION, GDC and OMMA Gaming. Edward's commentary on gaming can be found on blogs like comScore Voices, and he's been featured in numerous trade articles and discussions, most recently he was interviewed in Forbes regarding changes in the female gamer demographic landscape.

The best run conference in the gaming industry.

Douglas Naimo, President, Triggerfinger Software


Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.533.5973
cynthia@loginconference.com

Industry Highlights

Lost and Damned Breaks 360 DLC Record

GTA IV add-on The Lost and Damned has attained more first-day revenue than any other 360 downloadable title, according to Microsoft. The platform holder also claims that The Lost and Damned had, a week before its launch, saw a greater increase in active users over Xbox Live than any other downloadable content. »

Story on Edge Online


Tabula Rasa Goes Out With a Bang

NCsoft's sci-fi MMO Tabula Rasa finally reached its planned shut-down date on Saturday. But the development team at NCSoft Austin took the opportunity to create something almost unheard of in video game story: a final, cataclysmic event that saw the annihilation of the world and its heroes in an absolute ending to the narrative. »

Final message to AFS Personnel
Story on Joystiq
Player video "Tabula Rasa - The Final Stand" on YouTube


Watchmen: Justice is Coming iPhone MMO

This Friday, the film adaptation of Watchmen will hit the silver screen and change the way we look at comic book movies forever. As a companion to the film, Warner Bros. has partnered with Last Legion Games to bring the Watchmen experience to the palm of your hand with the new game Watchmen: Justice is Coming; the first casual MMO of its kind developed exclusively for the iPhone. »

Preview on G4TV


id Software Launches Free Browser-based Quake Live

With last week’s launch of browser-based game Quake Live, you could say that id Software has come full circle. You can play the game for free, as long as you view the ads that come with it — a business model that takes us back to 1993, when the company released the original Doom. Back then, you could play the first eight levels of the game for free and then pay to unlock more. The strategy helped the company spread Doom across the globe, as addicted fans willingly shelled out to keep playing. »

Full Article on VentureBeat


NCsoft Reveals Player-created Missions With COH Architect System

On Thursday, NCsoft has lifted the veil on their Mission Architect system coming in the free Issue 14 update for City of Heroes -- which is currently looking at a March 2009 release. Massively has a shiny collection of screens and a nice juicy hour-long audio file of Joe Morrissey discussing the various (and numerous) ins and outs of this hugely anticipated feature. »

Story on Massively


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