March 11, 2009
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LOGINBeat
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Partnering with the LOGIN Conference From East to West

LOGIN partners with China GDC and GamesBeat We believe in sharing and helping others, a philosophy we've embraced fully with LOGIN, and have proof that when you do good things good things happen in return. This good is something we hope to share with as many folks as possible who work in our business.

When we were approached by VentureBeat's GamesBeat and Howell Expo's China GDC and asked to partner, we felt honored and proud that these groups had confidence in us to help them to be more successful, and that in turn they were willing to support LOGIN. Some people ask why we would support what might seem to be competing events, but we think people should have choices. The more choices there are the harder everyone has to work in order to be a success. Which makes the events better for everyone. Our unique events are strengthened through shared exposure to as many in the industry as possible.

I am excited to be attending both our partner events, the first of which takes place on March 24th. VentureBeat's inaugural conference, GamesBeat 2009, for the gaming industry's top players will be held on March 24, 2009, at the Mission Bay Conference Center on UCSF's campus in San Francisco, CA.

The 2nd annual China Game Developers Conference (CGDC) is an event supported by related government administration agencies in the game industry. CGDC is our sister event, as the conference's main focus is on online game development and operation, focusing on PC/Console games, game outsourcing, and mobile games. The CGDC advisory board has confirmed their conference program for 2009, have opened up their Call for Papers, and are actively recruiting speakers. CGDC will take place July 24-26 at the Shanghai International Convention Center. Evergreen Events will be working with China GDC and they will be offering our readers special discounted pricing.

Keep an eye on LOGIN Beat for more information soon!

LOGIN registration is now open and for the first 100 attendees the fee is only $595. This includes 3 days of facilitated executive networking breakfasts, yummy keynote lunches, access to all sessions, gourmet snack breaks, conference parties and much more!

Register Now

I look forward to seeing you soon!

Cynthia Freese Cynthia Freese
Executive Director
LOGIN Conference

New Speakers Announced

We are very pleased to announce we have some amazing additions to speaker lineup. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

Dean Takahashi

Dean Takahashi
Lead Writer, Digital Media, VentureBeat

Dean Takahashi is the lead writer for digital media at VentureBeat, a tech news blogging company. He has covered the tech industry for more than 20 years and writes many stories on the video game, security, and chip businesses. He is the author of two books, Opening the Xbox and The Xbox 360 Uncloaked. He has worked as a journalist at the San Jose Mercury News, Red Herring magazine, the Wall Street Journal, the Los Angeles Times, the Orange County Register and the Dallas Times Herald.

Rob Goldberg

Rob Goldberg
CEO, GMG Entertainment

Rob is the Founder and CEO of GMG Entertainment, the leading "Physical Publisher" of digital gaming and entertainment brands via prepaid cards at retail. Prior to founding GMG in 2002, Rob spent 7 years growing LAUNCH Media (now Yahoo! Music) where he was Vice President of Partnership Marketing and created the LAUNCH Breakout Artist Endcap at Target Stores nationwide. Rob has a B.A. in English/Creative Writing from the University of Wisconsin Madison, which qualified him to be a bartender.

Jeffrey Anderson

Jeffrey Anderson
Founder, CEO, Quick Hit

Jeff brings a strong background in game design, product management and business development to Quick Hit. Prior to starting the company, Jeff was the president and CEO of Turbine, Inc. where he rebuilt that company into a global publisher of MMORPG’s with hits like Dungeons & Dragons Online and The Lord of the Rings Online. He graduated summa cum laude from the University of Illinois with a bachelor’s degree in economics and received his J.D. from University of Chicago Law School.

Brian Green

Brian Green
Co-Founder, Near Death Studios, Inc.

Brian Green, known online as 'Psychochild', is an experienced online game developer, designer, and programmer. He started as an active text MUD player and programmer in college. His first professional job was working on Meridian 59 at 3DO. Later, he started his own company and resurrected Meridian 59 in 2001. In 2007 he co-edited the book Business & Legal Primer for Game Development.

Darius Kazemi

Darius Kazemi
President, Orbus Gameworks

Darius runs Orbus Gameworks, a company that's building gameplay data metrics tools to help developers keep track of what their players are doing in-game. Before Orbus, Darius did gameplay metrics at Turbine Inc for MMORPGs including Dungeons & Dragons Online and Lord of the Rings Online. He is also a technology officer for the IGDA Education SIG, a committee member for the Boston Postmortem, and spends a good deal of his free time giving advice on how to break into the game industry.


Early Bird Registration Rates Taking Flight

We're just over one week into registration and the 100 slots we've allocated for early bird registration are going much faster than expected! For $595, which is 40% off registration at the door, a LOGIN Conference attendee will have access to all of the sessions, lunch keynotes, snack breaks, expo area, welcome reception and official conference party, and speed networking breakfast. Don't wait and find out you've missed your chance at saving when signing up to attend one of this year's best online game industry conferences!

Register Now

Dollar for dollar, LOGIN is probably the best conference investment that you can make.

"Brasse" (Linda Carlson)


The Confidence Game

“Never let them see you sweat,” a famous marketing tagline goes about a brand of deodorant. That saying applies equally well to playing a close game of poker, landing a date with that special someone – and staying cool under fire in the roller coaster world of international business. Keeping a towel handy to mop the forehead dry seems to apply to almost everyone in the business world these days except for those in casual and social games.

Why not include massively multiplayer online games in this acclaim? Sure, many old-school MMO developers are positioned well to not only ride out this economy but thrive in it, but subscription-based games are more expensive and more of a time commitment than their casual brethren. Besides, it is hard to ignore the occasional stern warning signs here and there that have afflicted major developers because of over-confidence in a high-risk and high-reward MMO product launch.

So, just what is it about the business of casual and social games that make them immune to the layoffs, bankruptcies, revenue fall-offs and financing concerns that’s dogging so many others?

Inexpensive Alternative to Other Entertainment – In this volatile economy, this may be the most important reason why casual and social games have the greatest potential to remain a staple in the American entertainment diet, when the vacations and expensive luxury item purchases have been shelved. What’s a microtransaction purchase of $2 here and there for a power-up for a character or a few seconds of time watching a lead-in advertisement compared to a $1,500 HDTV television set or a $3,000 family trip to Disneyland? Fun is fun, whatever flavor it is, but in cost-conscious times why spend ten or one hundred times more for it?

Incredibly Viral – Social games are incredibly viral because they’re usually free-to-play and rely on users to share the experience with their friends across the Internet, but to a lesser extent casual games are viral because they are often web-based or a lightweight download and generally inexpensive. Marketing dollars are great to have in a developer’s corner, but very little beats the recommendation of a friend.

Embraces a Larger Audience – Ask anyone in business, it’s easier to stay afloat if you spread your risks. More traditional online-only games that rely on just twenty-something men or only teenagers to retain, or grow, their audiences are at greater risk to suffer audience churn if the economy takes a further turn for the worse. Many casual and social game audiences are games for the family (such as a 50 year-old dad or a 10 year-old niece) or are even more diversified because of the virality. For example, a 25 year-old single male in Topeka, Kansas who enjoyed a fun, easy-to-join app game in Facebook might invite a friend, a 45 year-old married mother in Toronto, Canada. Two completely different people, but two people who might enjoy the same game.

Success Breeds Success – On the business side, the consistent success of these relatively new social and casual game developers has encouraged the support of venture and angel investors who are seriously backing companies both from the start and after years of operation. Looking at VentureBeat’s list of the top funding recipients in 2008, social and casual game developers like Big Fish games ($83 million) and Zynga Games ($29 million) were among the top recipients of funding. It’s as easy as throwing a dart blind-folded at Google News to find stories of success in casual and social games. Take, for example, the fresh stories of Supersecret and Playdom, the first a tween casual game developer funded with 10 million in venture funding and the latter a self-funded company focused on MySpace game applications.

These are a few of the factors that have made casual and social games a safe haven for both consumers and game developers. Yet, there’s no reason why MMO developers can’t integrate some of those unique qualities into their persistent online games to bring them into the Web 2.0 era – and make them just a bit more recession-proof.

Read the full story and comment

Paul Phileo Paul Philleo
Contributing Editor
LOGIN Beat

Sponsorship Opportunities Available at LOGIN 2009

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.533.5973
cynthia@loginconference.com

Industry Highlights

iPhone: 6,000 Games

The news comes from data conducted by mobile analytics group mobclix, which also reports that a total of 20,421 applications are available for the device. The data means that games represent around a third of the total apps for the iPhone, a figure that would – in some ways – support Apple’s ongoing declaration that the device is a serious games platform. Mobclix adds that three quarters of the games available for the iPhone require payment, while the remaining 1,516 titles are free of charge. The most crowded genre of game is puzzle, with 2147 games of that nature, while only around 200 racing titles are available on the system. »

Article on Edge Online


WoW and Guitar Hero to Boost Vivendi Profit in 2009?

According to Vivendi, owner of the cash cow Activision Blizzard, profits are expected to make forward progress this year. If so, the French conglomerate would be picking up after a rock-solid year in 2008, with a gross 4.9% rise in revenue to almost $25.4 billion, assisted in part by the acquisition of Activision. Vivendi is positioned well even in volatile international business conditions with a large portion of revenue driven by phone, pay television, and online game subscriptions — and a minimal exposure to the slumping advertising market. It also doesn't hurt to have World of Warcraft, an MMOG with 12 million subscriptions and rising, in your corner. »

Article on B2B News


Where People Go to Play Online

Market research agency NPD conducted a study what platforms were most commonly used for online gaming in January 2009 with 20,000 participants. Based on the research the Microsoft Xbox 360 was the leader of network-connected console gaming, with half of respondents playing Microsoft's console online. Nintendo's Wii made a leap from 18% to 29%. Not surprisingly, the PC remains the online gaming platform of choice -- 87% of the study's participants used the PC for that purpose, but it was a significant drop of 3% from the previous year. »

Story on Shacknews


Activision's Bobby Kotick's Thoughts About the Cost of Consoles and More

In an interview with Reuters, Activision CEO Bobby Kotick positioned himself in the corner of budget-minded consumers and against console hardware companies, such as Sony and its $400 PlayStation 3. Kotick said, "The price on platforms today has still not gotten down to mass-market price points and I think when you're in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system". In addition, Kotick also mentioned Activision will be putting a greater emphasis in China and Korea, looking to invest with its 3 billion in ready cash, and continuing to focus on the Nintendo Wii for console game development. »

Full story on The Business Insider
Original story on UK Reuters


Spil Games Rises to Become Top Casual Games Portal


Spil Games, based in the Netherlands, recently was confirmed by Comscore Mediametrix as growing into the enviable position of number one casual games portal in the world. Over 2008, the portal had gained 75% growth -- helped especially by 270% growth in the US. Chief commercial officer Sidney Mock attributes their recent success to offering high-quality content with very low barriers to entry, such as not requiring registration to play; targeting specific content to specific demographics, and thorough front-to-back localization. »

Article on gamesindustry.biz


Ex-MicroProse Founder Kicks off New MMO Studio

J.W "Wild Bill" Stealey, founded of the MicroProse studio, has expanded on where he had left off with that legendary developer of military and strategy-themed titles. Thriller New Media, the new venture, will focus on the creation of popular media, such as MMO games, books and movies with a military orientation. Tying all the content together will be a social networking platform infused with the same military and espionage theme. Giving credibility to their MMO game development efforts, Thriller New Media's CEO will be Fred Schmidt, who has a long resume in the business from MicroProse, Origin and NCsoft. »

Story on zergwatch


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