May 5, 2009
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The Virtue of Timely Decisions (and how to save $500)

No gas for next 695 miles

A friend of mine was once motoring west on the historic Route 66, and as he drove his convertible into the desert, he passed a sign indicating there was fifty miles to the next gas station. He checked his gas tank: "a third of a tank and not a problem in the world," he thought. "I can make it there with what I have in the tank."

As chance would have it, his vintage Cadillac sputtered to a stop outside a small town which was just a few miles ahead. No gas, no food, no water to assuage the heat, nothing. The one amenity he did have, a cell phone, allowed him to call in a service truck. $100 dollars and $10 of gas later he was on his way to town to refill his tank, eat a burger, and down a cold one.

The moral of the story? Waiting too long can be expensive.

As you may have noticed, there are only three days left to register online for the LOGIN conference (at the rate of $895). After May 8th, online registration closes and your only chance to attend LOGIN will be by registering at the onsite rate of $1,195 (an increase of $300). But here's the kicker: if you register today with discount code LOGINBEAT, you'll save $200 of the online registration price, and be able to attend LOGIN for the low rate of $695. That's an amazing price for three full days of unparallel sessions and networking opportunities.

This is just some of what your $695 will give you access to:

  • Over sixty lectures, panels, roundtables, mini-lectures packed into three days. Business, Community, Design, Globalization, Legal, and Programming & Technology tracks are packed with insightful, unique content delivered by road-tested game industry representatives – all focused on illuminating the complex business and development of online games.
  • Over one hundred speakers from all corners of the globe will gather to share their information about the online game development business, hailing from well-known companies like Turbine, Microsoft, NCsoft, Pop Cap, and dozens of other game industry-leading companies. These are the folks worth listening to and connecting with.
  • If networking with speakers from these companies and many others are what you’re into, LOGIN has numerous opportunities to link people together. From the morning breakfast receptions to the evening parties designed to bring people together rather than scatter them out across Seattle, LOGIN makes it possible for you to meet your future associate or business partner within a relaxing environment.
  • Superb lunches and snacks are one of the highlights attendees raved about last year. No boxed lunches, no meal tokens, only a business-class meal you’d be proud to take a significant other or boss out to lunch for.

Weigh the positives and negatives about attending the 2009 LOGIN Conference, but remember that time is quickly running out to claim your place at one of the most acclaimed events in the games industry. No matter what your role in the online games industry, I'm confident you'll find the content at LOGIN to be educational, thought-provoking, and enlightening.

See you next week!

Peter Freese Peter Freese
Conference Director
LOGIN Conference

Online Registration Ends Friday

Time is running outFriday, May 8, is the last day to register online and guarantee your place at the historic third annual LOGIN Conference May 11-14, 2009 in Seattle, Washington, where you'll have access to some of the best minds in the industry, face-to-face, at one exclusive event. LOGIN will host over 100 speakers from leading online game development companies in keynote presentations, technical sessions, panel discussions, and interactive roundtables.

> Register online now

LOGIN sessions deliver the in-depth knowledge you need to take your games to new markets, new platforms, and new levels of profitability. At LOGIN, you'll have quality time with speakers and other industry leaders in an intimate environment, without being surrounded by posers and wannabe's. Check out some of the highlights from this year's session line-up:

For a complete list of sessions, visit http://www.2009.loginconference.com/sessions.php

In additional to great sessions LOGIN features networking activities like no other conference. Join us for our speed networking executive breakfasts, where you'll enjoy fine food and conversation with other leaders in the online games industry. But don't delay, space is limited, and we're already selling out quickly.

Register Now

Presented by Evergreen Events, the 2009 LOGIN Conference is the only annual game industry event with a laser-sharp focus on the rapidly evolving business of online game development on all its platforms. LOGIN will bring online game developers and business leaders from around the world together to celebrate and further the online game ecosystem.


New Speakers Announced

We are very pleased to announce we have some amazing additions to speaker lineup.

> See the complete list of speakers

Scott Dodson

Scott Dodson
Chief Operating Officer, Divide by Zero Games, Inc.

A serial entrepreneur, Scott founded and funded Flying Rhino Studios in 1994 and ran the company until its sale in 2005. Flying Rhino produced award winning work for clients including: T-Mobile, Microsoft, The Experience Music Project, Costco, and Wizards of the Coast. In May 2008, Scott joined the founding team of Divide by Zero Games and led its first two tranches of funding before stepping aside as CEO and taking on operations as COO. He has a passion for entrepreneurism, deal structure, and the capitalization of companies.

David Marcus

David Marcus
Founder and CEO, Zong

David Marcus is the Founder and CEO of Echovox, which he founded in 2000. In his role as CEO, David drives the overall direction and product strategy for the company to keep Echovox at the forefront of mobile monetization for Web and Media companies. In March 2008, David moved with his family to the Silicon Valley to lead the effort in establishing the company's flagship service, Zong, as the leading mobile payment system. Zong is now quickly becoming the preferred payment method for millions of users of online games, social networks and applications.

Erin Hoffman

Erin Hoffman
Lead Designer, HumaNature Studios

Erin Hoffman has been designing video games for over nine years in an assortment of genres including MMOs, action-RPGs, and children's games. In 2007 she joined Erik Bethke as co-editor of Settlers of the New Virtual Worlds and the BetterEULA project, an initiative to examine the legal, ethical, and economical issues associated with software EULAs as applied in massive online environments and online games. The BetterEULA project seeks to analyze the needs of online world creators and participants to ultimately generate a legally sound next-generation user agreement broadly applicable and customizable to a range of online products.

Robin Walker

Robin Walker
Software Developer, Valve Software

Robin Walker co-wrote the Quake mod Team Fortress, before being assimilated when Valve acquired Team Fortress Software. Since that time, he has been responsible for design, code, and management on various Valve products.

David Edery

David Edery
Independent Consultant

David Edery is an independent consultant focused on the video game industry, and a research affiliate of the MIT Comparative Media Studies Program (CMS). Prior to this, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service. Prior to Microsoft, David is also the co-author of Changing the Game: How Video Games are Transforming the Future of Business - a review of the ways that games are helping companies to connect with customers, to attract, train, and motivate employees, and to boost their productivity.

Chris Dyl

Chris Dyl
Chief Technology Officer, Turbine

Chris Dyl joined Turbine in April 1995 as its first employee and having served for the past 14 years is considered a de facto founder of Turbine. Considered a pioneer of the MMO industry, Chris's vision of massively multiplayer online role-playing games and the technology behind them has propelled him to the most senior ranks of the game development community. Today, Chris serves as Chief Technology Officer and is the primary architect of Turbine's technology platform, including the state-of-the-art graphics, console, network, and large-scale world creation technologies as well as the back-end systems required to operate Turbine's online game services.

Last year's conference was the perfect venue for bringing together leaders and visionaries within the online gaming industry. It was an honor to serve on an executive panel with my peers, and very fulfilling to attend the wide variety of great sessions offered at the event. In my opinion it was the key event of the year for networking, catching up with industry colleagues, and making new friends. I look forward to the LOGIN 2009 event.

Bob Ferrari
VP of Business Development and Publishing
Sanrio Digital


paysafecard is Europe’s favourite safe and easy-to-use alternative prepaid payment method

paysafecard.com Wertkarten AG was established in 2000 and is headquartered in Vienna, Austria. Over the last nine years, the company has pioneered the online prepaid market and lead the way to become Europe’s leading prepaid payments solution.

paysafecard is available in 16 countries throughout Europe. The smart payment solution is designed for users who don’t have a credit or debit card or who don’t want to use their credit card for online purchases and other micro payments on the Internet. Users simply authorize a payment by entering a PIN code, similar to the system used with prepaid phone cards. Thousands of e-business, especially the games market are benefiting from new customers by offering this safe and uncomplicated payment solution. paysafecard is available in EUR10, EUR25, EUR50 and EUR 100 e-vouchers at more than 210,000 outlets across Europe. For more information, please visit www.paysafecard.com


The Hidden Art of Procedural Content Creation Techniques: Interview With Allegorithmic’s Sébastien Deguy

Dr Sébastien Deguy, Founder and CEO of Allegorithmic, speaks in-depth with LOGIN Beat about the art (and science) of procedural content creation techniques. This particular technique offers tantalizing potential in shrinking MMOG bloatware, improving the potential for user generated content and enhancing the end-user experience overall. Read on for much more in this preview of Sebastien’s lecture, Procedural Techniques for Optimized Distribution of Online Games and Large-Scale User Generated Content, only at LOGIN 2009.

Paul PhileoPAUL PHILLEO: Sébastien, we appreciate your willingness to contribute your time and expertise to this issue of LOGIN Beat. What influences brought you into the game industry, and what did they do to motivate you to found Allegorithmic?

Sébastien DeguySÉBASTIEN DEGUY: First, thanks for the opportunity here, it’s greatly appreciated. I’ve always been a gamer, and overall CGI has always had a strong appeal to me. When I was a student, I hesitated between doing movies and math. At some point, I’ve not been accepted into “La Femis”, a famous French directing school, but I’ve been awarded a grant from the French government for my PhD, so I pursued that way. Then, the mathematical models that I would work on during my research started interesting great companies involved in computer graphics, which got me thinking maybe I could accommodate both my passions, art and science, in setting up a company devoted to producing tools for 3D, games in particular. That’s Allegorithmic, a mix between Allegoric and Algorithmic.

Describe procedural content creation techniques in general for anyone not versed in this aspect of the game development process.

Texture paramaters can be tweaked on the flyProcedural content is described rather than painted. It is generated on the fly, according to parameters. For instance, when you describe a texture like “draw randomly a thousand lines in color C”, you have a parameter C allowing to create different realizations of the same resulting image. Give C the value (128,0,0) and you’ll have a reddish set of lines displayed, give C the value (0,255,0) and the lines will be pure green. I didn’t draw the lines, I described the procedure allowing me to produce the image with the lines. This is what a procedural content is: a description of a procedure and a set of parameters controlling that procedure.

What that then means is that you can modify the parameters on the fly, while you play the game: for instance, you might want your textures to be shinier when it’s raining. The wetter, the more wet the texture should look like, and so the game engine will give to the procedure the value for “wet” and the texture will be generated according to that parameter.

Every technique that is physics-based, behavior-based is procedural. This is what we call the dynamic content.

Read the full interview and comment

Sponsorship Opportunities Available at LOGIN 2009

It's not too late to have your company build brand recognition at LOGIN! Here is a sampling of some of the opportunities that you can still take advantage of:

  • Press Lounge Sponsor - This is an opportunity like no other. This is your exclusive opportunity to get your message to all attending press by sponsoring the private press suite, complete with private dining area and lovely patio. Throw a private party and completely wow the press.
  • Speaker/VIP Lounge - Get your message to the most influential people in the industry by
    sponsoring the private Speaker/VIP lounge.
  • Welcome reception - Make a great first impression with the Monday night Welcome Reception.
  • Snack breaks - Associate your brand with the refreshing, delicious snacks that attendees will be enjoying between sessions!
  • Conference party - Make a huge splash by sponsoring the official conference party on Tuesday evening.
  • Ballroom Table - Sponsor a table in the Grand Ballroom! Have your company be the place where people meet!
  • Foyer Expo Space Signage - Enhance your image with a free-standing banner sign in the middle of the action.

LOGIN 2009 Sponsorship ProspectusAs an exhibitor/sponsor at LOGIN, you will be able to expose your products and services to some of the most qualified attendees in the industry. You can enjoy meeting with the hundreds of attendees, speakers, and press — all with the common goal of promoting the online game development industry. We invite you to take a look at our prospectus and explore the advantages to our sponsorships we are offering. To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, or contact:

Cynthia Freese
+1 425.654.4575
cynthia@loginconference.com

Industry Highlights

Online Games on a Plane: A Preview of In-flight WiFi

Just when it seemed airlines couldn't cut any more amenities from their offerings, several airlines are now rolling out airborne Wi-Fi. According to the article, "Gogo is essentially a modified version of EVDO wireless technology. Ground towers beam the 3G broadband signal high up to a small receiver". Translation for gamers? GoGo offers low latency wireless broadband Internet service between $10-$13, depending on the flight's duration, that is capable of playing online games like World of Warcraft playably well. Gogo is currently available on a number of American Airlines, Virgin America and Delta flights. Air Canada and United aren't far behind, while others carriers are expected to offer GoGo soon. »

Story on Shacknews


Inside Sony's Console Strategy to Challenge Microsoft

Sony's fight for the PlayStation 3's market position has gotten a little steeper with the economy's slump. What can Sony Computer Entertainment America do to sweeten the pot for consumers given the PlayStation 3's steep entry level price of $400? Possible answers may come from Seattle area studios: Zipper Interactive, a Sony-run studio in Redmond, Washington, is working on MAG, a first person shooter for the PS3 capable of supporting 256 players online with their game engine. This apparently robust engine is likely to be used with other large-scale online games for the PS3. In 2010, Bellevue-based Sony Online Entertainment studio is slated to release the PS3 and PC spy-themed MMOG, The Agency. Whether these games will prove is just in time to help or too late for the PlayStation 3 is what this story explores. »

Story on The Seattle Times


Chinese Game Developer to Launch Sixteen Mobile MMORPGs

China Techfaith Wireless Communication Technology Limited's subsidiary, One Net Entertainment Ltd., is launching sixteen mobile MMORPGs for the Chinese market through its mobile games website, www.798uu.com, in June. The first of these titles, "Winds and Clouds", is a fantasy MMORPG developed in-house. The revenue model will allow players to download the game client for free, while paying for play time and item upgrades. »

Article on Marketwire


Free-to-Play Free Realms Launches

Sony Online Entertainment's Free Realms has gone live this week. Geared to a younger audience, this F2P MMO game offers loads of mini-games and professions that can be the player's focus or changed at will. Not everything is free, of course: Free Realms is backed by optional pay-for-play features, such as leaderboard rankings, bonus character slots, new professions and a real-world trading card game. A PlayStation 3 version of Free Realms is expected before year's end. »

Article on Shacknews


First Brazilian-Developed MMOG To Go Global

As time marches on, MMOGs are proving to embrace a larger domain than just North American, European and Asian developers. Brazilian start-up developer Hoplon Infotainment is taking their locally developed sci-fi MMOG Taikodom global, teaming with unnamed corporate partners and publishers late this year or in early 2010. Currently, Taikodom is well-known mostly in Latin America and has about 15,000 players, mostly Brazilian. Hoplon's CEO Tarquinio Teles estimates the number of players to jump to half a million by year's end, accompanied by a twenty-fold jump in revenue. Current players in Taikodom, a free-to-play game, spends about $25 per month on game-related products and in-game virtual items, with further plans to monetize through advertising and merchandising. »

Story on VentureBeat


Ultima Online: Stygian Abyss Announced

One of the longest-running MMOGs, Electronic Arts' Ultima Online, is rolling out a new expansion, "Stygian Abyss". Stygian Abyss will be available in the summer of 2009 via digital distribution. This expansion includes a throwback to an earlier age of Ultima games, gargoyles, which are a playable race, new spells, weapons and armor, enemies, and the vast Stygian abyss dungeon. The Stygian Abyss is the 8th expansion in the Ultima Online franchise. »

Article on WorthPlaying


Petroglyph and Trion Forge Partnership

Petroglyph, developer of the Star Wars: Empire at War and other real-time strategy games, is tying the partnership knot with developer and publisher Trion World Network. Through this partnership, Petroglyph will be creating an MMORTS using Trion's proprietary technology, namely their '"advanced server architecture, designed to enable massive scalability, dynamic content evolution and cross platform development." »

Article on Shacknews


Sierra Classics Offered as a Multiplayer Online Labor of Love

Web developer Martin Kool, through Sarien.net (charmingly named after an antagonist in the original Space Quest), has converted a number of Sierra On-Line classic adventure games into browser-based games. Currently available through Sarien.net are: King's Quest: Quest for the Crown, Leisure Suit Larry in the Land of the Lounge Lizards, Police Quest: In Pursuit of the Death Angel, Space Quest I: The Sarien Encounter, Space Quest II: Vohaul's Revenge, The Black Cauldron. In a tip of the hat to more modern gaming, these classics have been upgraded with mouse or keyboard movement capabilities, mouse-accessible chat parser commands, and bookmarkable saving and restoring. Last but not least, players can select different avatars and even chat with other players they'll run into in the various Quest worlds. »

Story on GameSpy


PopCap releases Peggle for World of Warcraft

PopCap has recently released Peggle for World of Warcraft, which introduces one arguably addictive "casual" game into the arguably addictive MMORPG world of another. Peggle creator Michael Fromwiller, who is going to work full-time for PopCap after graduating school this spring, has introduced the familiar gameplay of Peggle and married it into the WoW gameplay, by rewarding "you with "Talent points" that can change the gameplay itself, and you can challenge other players within World of Warcraft to duels and score battles. There's even a "Peggle loot" setting, which, when used as Master Looter, will let your guildies and friends with the addon actually take Peggle shots against each other to determine who gets loot drops". The Peggle add-on is available for free from the PopCap website. »

Story on WoW Insider


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