February 10, 2010
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First Round of LOGIN 2010 Speakers Announced

We're very pleased to announce our first round of speakers for LOGIN 2010. We'll continue to announce speakers each week in LOGIN Beat, and you can always see the most current list of speakers on the conference speaker page.

Session selection is still onging, so if you submitted a proposal and have not heard anything yet, don't despair. We had a tremendous number of submissions this year, and it will probably be a few more weeks until we've made final decisions on sessions.

> See the complete list of speakers

Bill Mooney

Bill Mooney
Vice President at Zynga and the GM of FarmVille, Zynga

Bill Mooney is a vice president at Zynga and the GM of FarmVille, having previously run Mafia Wars and the Casino/Casual/iPhone studio. He joined Zynga after eight years in traditional gaming, including stints at Activision and Lucas Arts, and five years as a trial lawyer. Bill has also written for television, including animation and live-action. Bill has a B.A. from McGill University and a J.D. from the University of Iowa.

Hugh Bowen

Hugh Bowen
President, Bowen Research

Hugh Bowen is a long time games industry marketer and researcher (25 years+). He worked as a producer for Atari 2600 games,1982-84 at Activision, and then as a marketing executive (1984-92) at Epyx and Sega. During that time he produced and marketed over 125 games, including action hits like Enduro, Streets of Rage and the Sega sports line. Since 1992 he’s run Bowen Research, a consulting firm which does qualitative focus groups (in person and online), and online surveys, for interactive entertainment: for retail games, multiplayer games on-line, cell phone and web games, and entertainment oriented web sites, etc. Hugh has done 450+ videogame research studies.

Erin Hoffman

Erin Hoffman
Lead Designer, HumaNature Studios

Erin Hoffman has been designing video games for over ten years in an assortment of genres including MMOs, action-RPGs, and children's games. She is a nonfiction contributor for an assortment of magazines including The Escapist, Strange Horizons and Gamasutra; she also maintains the industry watchdog website Gamewatch.org. Erin is currently Lead Designer at HumaNature Studios, a design think tank in northern California specializing in MMOs for youth media.

George Garrick

George Garrick
CEO, Offerpal Media

George has an extensive background in consumer behavior, advertising, direct marketing, and new media as well as proven success in startup company fund-raising, recruiting senior management teams, and scaling growth-stage companies.Garrick has served as CEO for a host of notable companies including Information Resources, Inc., Flycast Communications, PlaceWare, Wine.com, Jingle Networks (1-800-FREE411), and Mochi Media, in all cases accelerating growth significantly through a combination of fund raising, management recruiting, and product innovation and strategy. In the case of FlyCast and Placeware, George successfully negotiated the sale of each company for $2.3 billion and $200MM respectively.George has also been an active independent investor and board member with companies such as Shopzilla, Comscore, Adify, and Qik. He earned BS degrees in Math and Engineering, and an MBA, from Purdue University.

Jamie Madigan

Jamie Madigan
Personnel Psychologist, National Archives

Jamie Madigan has a Ph.D. in psychology with an emphasis in Industrial-Organizational psychology and works for the federal government as a personnel psychologist. He is a life-long gamer and spent several years in the gaming business at GameSpy Industries where he assisted in the development of many web properties, including FilePlanet.com, arguably the Internet's largest distributor of game-related files. He currently runs www.psychologyofgaming.com, a weblog dedicated to using psychology to understand why game players and developers do what they do.

I don't understand why Cupid was chosen to represent Valentine's Day. When I think about romance, the last thing on my mind is a short, chubby toddler coming at me with a weapon.

  ~Author Unknown


Meeting of the Minds

Is the iPad also Apple's New iGaming Platform?

Apple's top brass unfurled all the banners and fired off all the fireworks for the January 27th announcement of their much-hyped iPad tablet device, which seemed to be all things to all people, at least before the public announcement. Once the thick fog of hype and rumors was dispelled, the iPad has turned out to be, in a nutshell, the bigger brother of the iPod Touch. With it, the iPad inherits many of the inherent software-related benefits and also the hardware-related faults that has nagged at people in search of the perfect gadget.

When it launched at the end of March the iPad will come outfitted with 1 GHz proprietary Apple processor, a 1024x768 9.7" LCD standard definition screen with multi-touch capabilities, integrated Bluetooth and 802.11abgn wireless, with Wi-Fi and 3G models. The iPad will also come in 16, 32, and 64 GB storage flavors, much like the hierarchy of iPhone and iTouch models. The baseline weight for the iPad is about one and a half pounds. Not so lightweight is the price, which starts at $499 and takes off from there depending on the configuration.

What's missing from the iPad will depend on your point of view. If you're going to compare the iPad to a netbook, it's going to come up short in a few key ways. No video camera, no multitasking, no keyboard, no ability to import files outside the App Store, no Flash support, and more expensive than your average netbook. By the way, a netbook can play plenty of basic online client- or browser-based games at least reasonably well. Of course, a netbook is designed to be a Swiss Army Knife, while the iPhone is the Ginsu knife set for multimedia, e-book reading and apps -- including games.

Ah yes, apps. It would be so easy to write the iPad off as another foray into Newton territory for Apple. What is keeping the iPad from being the badly named, socially awkward kid at the dance is the iTunes and the App Store channel, which the Newton didn't have at the time. Looking specifically at the App Store, any Apple device that connects to the App Store, which has driven over 3 billion downloads of well over 100,000 apps, has already got a huge advantage in seducing developers and the buying public. Thanks to the iPad sharing in common the iPhone's operating system, the iPad will also be backwards compatible with every iPhone/iTouch application made so far, so there will be consumer access to a huge library of useful, entertaining and interactive content from the start.

What should iPad game developers keep in mind before seriously considering chasing after a dev kit?

Read full article and post your comments

Paul Phileo Paul Philleo
Contributing Editor
LOGIN Beat

Industry Highlights

Cyan Worlds revives virtual world of Myst Online

Cyan Worlds has revived its popular, but financially unsuccessful online world, Myst Online. On a company blog, Cyan Worlds CEO Rand Miller said the company decided to switch on the vast, rich underground scenario that allows fans to explore and meet other players. Also known as Uru, the game has twice been an unsuccessful commercial venture. But Miller and Cyan Worlds have retained all publishing rights. The unexpected revival of the 3-D world has been greeted by its fans as a major social event. »

Story on The Spokesman-Review


Parents in China get power to turn off online games

Parents in China can pull the plug on their kids' online gaming by asking game operators to end services for minors, according to a program launched over the weekend by the culture ministry and six major online gaming companies. The program is designed to address the increasingly serious problem of teenagers younger than 18 obsessed with online games, according to a statement by the Ministry of Culture on Friday. Parents and guardians can submit their kids' account numbers, as well as documents proving kinship between them, if they want the online gaming companies to restrict or terminate services. »

Story on China Daily


Oracle kills Project Darkstar

Project Darkstar, an open-source application server developed for massively multiplayer online games, will no longer receive funding. The news was announced with a post to the Project Darkstar community forum. Darkstar was the labor of love of Chris Mellisinos, the chief gaming officer at Sun who announced on his Facebook page that he was leaving Sun after 16 years." »

Story on The Register


SOE's Free Realms hits 8M users

Sony Online Entertainment's Free Realms massively multiplayer online game has amassed 8 million registered users since its launch in April 2009. Prior to the launch of Free Realms, Sony Online Entertainment had subscription-only online games such as EverQuest. The game is a family-friendly fantasy title where players can create their own custom characters. Sony hasn’t yet said how many of the free players are converting to paid users. »

Story on GamesBeat


Microsoft dropping Xbox Live for original Xbox games

Microsoft says they will discontinue Xbox Live support for all original Xbox titles starting April 15. "We'll continue to evolve the service with features and experiences that harness the full power of Xbox 360," says Xbox Live general manager Marc Whitten in a statement. "To reach our aspiration, we need to make changes to the service that are incompatible with our original Xbox V1 games." »

Story on USA TODAY


The9 invests nearly $15 million into Red 5 Studios, Fire Rain

Reuters reports that The9 has invested almost $15 million into Red 5 Studios as well as China-based developer Fire Rain. Last week, it was reported that Red 5 has previously layed off 30 employees, so the influx of capital may have been a factor in keeping the studio afloat. Red 5 has indicated that despite the investment from The9, their upcoming MMO will be aimed at a worldwide market, not just Chinese players. »

Story on joystiq


LOGIN 2010 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2010

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2010 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.

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