March 31, 2010
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April Fish

The history of April Fool's day – or more traditionally, All Fool's Day – remains somewhat uncertain. Some sources attribute it to Chaucer's Canterbury Tales, in which the vain rooster Chantecler, is tricked by a fox on March 32. Another possible source is the story of a Flemish nobleman who sent his servants on foolish errands on April 1.

Poisson d'Avril!My preferred origin of this silly holiday relates to the reform of calendar in 1582 by Pope Gregory XIII. Prior to that year, the new year was celebrated for eight days, beginning on March 25, and culminating on April 1. With the introduction of the Gregorian Calendar, New Year's Day was moved to January 1.

Communication traveled slowly in those days and some people were only informed of the change several years later. Still others who were more rebellious refused to acknowledge the change and continued to celebrate on the last day of the former celebration, April 1.

These people, labeled "fools" by the general populace, were subject to ridicule and sent on "fool errands," sent invitations to nonexistent parties, and had other practical jokes played upon them. The butts of these pranks became known as a "poisson d'avril" or "April fish". In modern day France, Poisson d'Avril is celebrated by children, who often make paper fish and run around taping the fish to their friends' backs. Once the victim realizes that he or she has been fooled, the prankster cries out "Poisson d'Avril!". The idea is that an April fish is a very young fish, and thus easily caught.

On this eve of All Fool's Day and with little more than a month to go before the 2010 LOGIN Conference kicks off, there's still plenty of opportunity to make wise choices and avoid being the "April fish".

For example, today, Wednesday, March 31st, is the final day to take advantage of early-bird registration rates for LOGIN 2010. For the outrageously low price of $495, you can participate in over three days filled with lectures, keynotes, panels, roundtables, sit-down lunches, receptions, and parties. Don't wait until April 1 to realize you missed out on one of the best deals of the year on the most exclusive, influential online game industry conferences you’ll find.

We've also introduced a great new way for companies at LOGIN to be part of the official networking party with a budget party sponsorship package. Whether you are recruiting, looking for strategic partnerships, or just building your brand, this is a fantastic opportunity that won't last long.

No fooling.

Peter Freese Peter Freese
Director
LOGIN Conference

Last Day of Early Registration
Save $200 if you register before midnight tonight

Time is running outThis is it. We’re on the threshold of one of your most important deadlines for the LOGIN Conference. After midnight tonight (March 31st), the early registration rate, offering a discount of $200 off the on-site registration price, will be over. Gone. Finito. Kaput. Sayonara. If you've been putting off your registration, delay no further.

Why attend the LOGIN Conference?

  • First-class content. You'll have access to over sixty lectures, panels, keynotes, and roundtables over three days, covering topics important to the breadth of the online game development world, including business, legal, production, new technologies, virtual worlds, social networking, community, and much more, delivered by some of the industry's most influential and knowledgeable speakers.

  • Networking opportunities galore. Whether at the classy LOGIN welcome reception, the official conference party, the LOGIN business lounge, or one of the speed-networking breakfasts, you'll have more opportunities to rub elbows with some of the online game industry’s most powerful movers and shakers than any other event. Since LOGIN is more intimate and more exclusive than other events, you can have the time you need to get to know just the right people without being lost in the mob.

  • Incredible amenities. Ask anyone who attended last year: The sit-down lunches, gourmet snacks, and fine wine are just a part of what made LOGIN one of the most memorable and superior game industry experiences in 2009. Everything at LOGIN is step beyond what you've experienced elsewhere.

If you’re ready to register for LOGIN, get started here:

Register Now

Once you've registered for LOGIN, we definitely recommend booking your stay at the official conference hotel, the Seattle Marriott Waterfront Hotel. Not only are you conveniently located at the center of all the official conference action, you’re staying at one of Seattle’s finest hotels at a specially discounted rate.


Additional LOGIN 2010 Speakers Announced

We're pleased to announce additions to our all-star cast of speakers for LOGIN 2010. We'll continue to announce speakers each week in LOGIN Beat, and you can always see the most current list of speakers on the conference speaker page.

> See the complete list of speakers

S. Gregory Boyd

S. Gregory Boyd
Attorney, Davis & Gilbert

Greg Boyd is an attorney with Davis & Gilbert LLP in New York. He has represented some of the most prominent game companies in the world. His work includes counseling, corporate, and intellectual property transactional services for many game industry companies including publishers and developers. He is an author and co-editor of the popular reference book Business and Legal Primer for Game Development. He has been an invited lecturer at Harvard Business School, MIT, Columbia Law School and other academic institutions. He sits on the Board of Advisors for Mobygames. Dr. Boyd obtained MD and JD degrees from the University of North Carolina at Chapel Hill and an MBA from NYU-Stern.

Andrew Stern

Andrew Stern
Director, Stumptown Game Machine

Andrew Stern is a designer, writer and engineer of personality-rich, AI-based interactive characters and stories. He is founder and director of Stumptown Game Machine in Portland, developer of Touch Pets Dogs for the iPhone.Previously, Andrew was a lead designer and software engineer at PF.Magic, developing the award-winning Virtual Dogz, Catz and Babyz series, which sold over 3 million units worldwide. Andrew has presented at the GDC and the IGF, SIGGRAPH, DiGRA, ISEA, Digital Arts and Culture, TIDSE, and AAAI symposia.

Darion Rapoza

Darion Rapoza
President, Entertainment Science

Darion Rapoza, Ph.D. received his degree in biopsychology from The University of Chicago, where he studied drug abuse in the Drug Abuse Research Center. He held a position in Experimental Neurosurgery at Duke University for 15 years, where, among other activities, he studied hand function in non-human primates as they played videogames for fruit juice rewards. He is the President of Entertainment Science, a company he founded in 1997 with the mission of studying the real-life behavioral impact of videogames and developing videogames with empirically demonstrable positive behavioral impact.

Charles "AngryWaffle" Berube

Charles "AngryWaffle" Berube
The Wasabi Project

Charles Berube has been a programmer and freelance web developer for more than ten years. In the middle of 2009 he began designing short, experimental games on a regular basis using Flash in an effort to explore a variety of game play mechanics and the responses they elicited from players. Now, after releasing more than a dozen short-form games through his website, The Wasabi Project, he is transitioning into full-time independent game development.

Matt Seegmiller

Matt Seegmiller
Technical Lead, Muzzy Lane Software

Matt Seegmiller is currently the technical lead for Muzzy Lane Software. He graduated from MIT in 2002 with a SB in Electrical Engineering and Computer Science. He currently leads the team developing Sandstone, Muzzy Lane's technology platform for integrating 3D games with web applications, and Locust, a modular game engine that allows games to be written using a combination of XML and JavaScript. Matt has a background in 3D graphics, computational geometry, and system architecture, and spends his leisure time playing board games, being outdoors, collecting/building Lego sets, and thinking way too much.

The fool doth think he is wise, but the wise man knows himself to be a fool.

- William Shakespeare, As You Like It, Act 5 scene 1


Industry Highlights

Trip Hawkins’ latest game for Facebook is "best idea I’ve ever had"

Trip Hawkins, chief executive of Digital Chocolate, isn’t shy about describing his company’s latest Facebook game, NanoStar Castles. He first conceived the game, which you could summarize as Pokemon for grown-ups, more than 16 years ago. He boldly says it is "the best idea I’ve ever had" and personally oversaw its design and production. Those are pretty big words, considering Hawkins founded Electronic Arts, started 3DO, and is now on his mobile-social game company, Digital Chocolate. There may be a lot of bluster in that comment — Hawkins is known for that — but it’s also clear that Hawkins can't just be laughed off. »

Article on GamesBeat


Activision Blizzard quietly hits reset button

The nation's largest video game publisher has shuffled its senior management team and realigned its internal structure without telling investors or the public. As outlined in internal memos obtained by The Times, Santa Monica-based Activision Blizzard Inc. has divided itself into four units, with one focused on the military video game Call of Duty, another handling other company-owned titles such as Guitar Hero and the Tony Hawk skateboarding games, and a third handling licensed properties. Blizzard Entertainment, maker of the successful online game World of Warcraft, remains an independent unit. »

Story on Los Angeles Times


PAX East 10: Hands-on APB, the GTA-like MMO

Realtime Worlds bristles at the words "persistent Grand Theft Auto" when the media discusses its MMOAPB. From what I understand, the studio believes the title does enough to distance itself. Social aspects and online play aside, though, I'm not sold on why GTA isn't a solid point of comparison. APB is a persistent open-world action game where players can maim, steal or just plain ole' run amuck inside a fictional city similar to New York. The game features two distinct, warring "factions," and uses their dissimilarities to great effect in small instance-based missions, or on-the-fly confrontations. In a sense, APB is an online version of "cops and robbers" with massive amounts of customization inside a GTA-like environment. »

Article on Destructoid


World of Warcraft predicts the future

Samantha Murphy interviews sociologist William Sims Bainbridge about his new book The Warcraft Civilization: Social Science in a Virtual World, published this month by MIT Press, in which he argues that the online game World of Warcraft portends the future of the real world. »

Interview on NewScientist


Virtually addicted: Weaning Koreans off their wired world

Internet addiction has been a South Korean headache for almost a decade where more than 90 percent of households are connected to high-speed broadband and some 25,000 PC bangs supplying extra gaming space. "The situation is serious," says Lee Dong-hun, an assistant professor of Counseling Psychology in the education department at Pusan National University. "Internet addiction problems are not only seen in school age children, but also college students and adults with jobs. It's a complicated psychological and social environmental problem and it's not easy to help." »

Story on CNN Tech


Bulgarian City Struggles as Councilors Play Farmville on Facebook

A scandal has erupted in the City Council of Bulgaria’s Plovdiv as several councilors have been caught milking virtual cows on the Facebook application Farmville. The councilors were first detected playing Farmville two weeks ago during the debates for Plovdiv’s 2010 budget. The discovery was made by the Chair of the Council, Ilko Iliev, who reacted strongly scolding the eager Internet farmers. However, his reaction was to no avail, as the dedicated councilors continued developing their Facebook farms during the City Council meetings, local media have reported. »

Story on Novinite.com


Stargate Worlds Developer Shuts Down

Cheyenne Mountain Entertainment, the long-troubled company behind MMO Stargate Worlds, has closed its doors and shut down all operations. The company filed for Chapter 11 bankruptcy in February, though a statement at the time hinted that the studio would maintain its daily operations. However, a memo to shareholders last week revealed that the company has laid off all of its employees, ceased development and shut down the office after not having enough funds to pay the rent. »

Story on 1UP


DFC: 'MMO Lite' To Reach $3 Billion By 2015

88 percent of gamers surveyed have bought virtual content, says a study from DFC Intelligence, in partnership with monetization platform company Live Gamer. Research firm DFC and Live Gamer studied some 5,000 gamers in North America and Europe during the first two months of 2010, and included seven years of Live Gamer's historical data from around the world.  »

Article on Gamasutra


Party Sponsorship Opportunities at LOGIN 2010

Time is running out to take advantage of sponsorships, with several sponsorship deadlines ending this week. There are quite a few outstanding opportunities available that could perfectly fit your company, but time is running out, and once the deadlines pass, they'll be gone forever.

LOGIN 2010 Sponsorship Prospectus

We've just announced a great new opportunity for companies to get involved with promotion at LOGIN: the Official LOGIN Networking Party Package.

For just $3,000, a sponsor will get banner placement, an executive pass, and one hundred drink tokens customized with your logo to distribute during the party as you mingle and network. It's a fantastic deal, but availability is extremely limited.

To learn more, contact Cynthia Freese at cynthia@loginconference.com, call 1.425.533.5973, or visit the sponsorship page on our website.

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