April FishThe history of April Fool's day – or more traditionally, All Fool's Day – remains somewhat uncertain. Some sources attribute it to Chaucer's Canterbury Tales, in which the vain rooster Chantecler, is tricked by a fox on March 32. Another possible source is the story of a Flemish nobleman who sent his servants on foolish errands on April 1.
Communication traveled slowly in those days and some people were only informed of the change several years later. Still others who were more rebellious refused to acknowledge the change and continued to celebrate on the last day of the former celebration, April 1. These people, labeled "fools" by the general populace, were subject to ridicule and sent on "fool errands," sent invitations to nonexistent parties, and had other practical jokes played upon them. The butts of these pranks became known as a "poisson d'avril" or "April fish". In modern day France, Poisson d'Avril is celebrated by children, who often make paper fish and run around taping the fish to their friends' backs. Once the victim realizes that he or she has been fooled, the prankster cries out "Poisson d'Avril!". The idea is that an April fish is a very young fish, and thus easily caught. On this eve of All Fool's Day and with little more than a month to go before the 2010 LOGIN Conference kicks off, there's still plenty of opportunity to make wise choices and avoid being the "April fish". For example, today, Wednesday, March 31st, is the final day to take advantage of early-bird registration rates for LOGIN 2010. For the outrageously low price of $495, you can participate in over three days filled with lectures, keynotes, panels, roundtables, sit-down lunches, receptions, and parties. Don't wait until April 1 to realize you missed out on one of the best deals of the year on the most exclusive, influential online game industry conferences you’ll find. We've also introduced a great new way for companies at LOGIN to be part of the official networking party with a budget party sponsorship package. Whether you are recruiting, looking for strategic partnerships, or just building your brand, this is a fantastic opportunity that won't last long. No fooling.
Last Day of Early Registration
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S. Gregory Boyd |
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Andrew Stern |
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Darion Rapoza |
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Charles "AngryWaffle" Berube |
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Matt Seegmiller |
The fool doth think he is wise, but the wise man knows himself to be a fool.
- William Shakespeare, As You Like It, Act 5 scene 1
Industry HighlightsTrip Hawkins’ latest game for Facebook is "best idea I’ve ever had"Trip Hawkins, chief executive of Digital Chocolate, isn’t shy about describing his company’s latest Facebook game, NanoStar Castles. He first conceived the game, which you could summarize as Pokemon for grown-ups, more than 16 years ago. He boldly says it is "the best idea I’ve ever had" and personally oversaw its design and production. Those are pretty big words, considering Hawkins founded Electronic Arts, started 3DO, and is now on his mobile-social game company, Digital Chocolate. There may be a lot of bluster in that comment — Hawkins is known for that — but it’s also clear that Hawkins can't just be laughed off. » Activision Blizzard quietly hits reset buttonThe nation's largest video game publisher has shuffled its senior management team and realigned its internal structure without telling investors or the public. As outlined in internal memos obtained by The Times, Santa Monica-based Activision Blizzard Inc. has divided itself into four units, with one focused on the military video game Call of Duty, another handling other company-owned titles such as Guitar Hero and the Tony Hawk skateboarding games, and a third handling licensed properties. Blizzard Entertainment, maker of the successful online game World of Warcraft, remains an independent unit. » PAX East 10: Hands-on APB, the GTA-like MMORealtime Worlds bristles at the words "persistent Grand Theft Auto" when the media discusses its MMOAPB. From what I understand, the studio believes the title does enough to distance itself. Social aspects and online play aside, though, I'm not sold on why GTA isn't a solid point of comparison. APB is a persistent open-world action game where players can maim, steal or just plain ole' run amuck inside a fictional city similar to New York. The game features two distinct, warring "factions," and uses their dissimilarities to great effect in small instance-based missions, or on-the-fly confrontations. In a sense, APB is an online version of "cops and robbers" with massive amounts of customization inside a GTA-like environment. » World of Warcraft predicts the futureSamantha Murphy interviews sociologist William Sims Bainbridge about his new book The Warcraft Civilization: Social Science in a Virtual World, published this month by MIT Press, in which he argues that the online game World of Warcraft portends the future of the real world. » Virtually addicted: Weaning Koreans off their wired worldInternet addiction has been a South Korean headache for almost a decade where more than 90 percent of households are connected to high-speed broadband and some 25,000 PC bangs supplying extra gaming space. "The situation is serious," says Lee Dong-hun, an assistant professor of Counseling Psychology in the education department at Pusan National University. "Internet addiction problems are not only seen in school age children, but also college students and adults with jobs. It's a complicated psychological and social environmental problem and it's not easy to help." » Bulgarian City Struggles as Councilors Play Farmville on FacebookA scandal has erupted in the City Council of Bulgaria’s Plovdiv as several councilors have been caught milking virtual cows on the Facebook application Farmville. The councilors were first detected playing Farmville two weeks ago during the debates for Plovdiv’s 2010 budget. The discovery was made by the Chair of the Council, Ilko Iliev, who reacted strongly scolding the eager Internet farmers. However, his reaction was to no avail, as the dedicated councilors continued developing their Facebook farms during the City Council meetings, local media have reported. » Stargate Worlds Developer Shuts DownCheyenne Mountain Entertainment, the long-troubled company behind MMO Stargate Worlds, has closed its doors and shut down all operations. The company filed for Chapter 11 bankruptcy in February, though a statement at the time hinted that the studio would maintain its daily operations. However, a memo to shareholders last week revealed that the company has laid off all of its employees, ceased development and shut down the office after not having enough funds to pay the rent. » DFC: 'MMO Lite' To Reach $3 Billion By 201588 percent of gamers surveyed have bought virtual content, says a study from DFC Intelligence, in partnership with monetization platform company Live Gamer. Research firm DFC and Live Gamer studied some 5,000 gamers in North America and Europe during the first two months of 2010, and included seven years of Live Gamer's historical data from around the world. » |
Party Sponsorship Opportunities at LOGIN 2010Time is running out to take advantage of sponsorships, with several sponsorship deadlines ending this week. There are quite a few outstanding opportunities available that could perfectly fit your company, but time is running out, and once the deadlines pass, they'll be gone forever. We've just announced a great new opportunity for companies to get involved with promotion at LOGIN: the Official LOGIN Networking Party Package. For just $3,000, a sponsor will get banner placement, an executive pass, and one hundred drink tokens customized with your logo to distribute during the party as you mingle and network. It's a fantastic deal, but availability is extremely limited. To learn more, contact Cynthia Freese at cynthia@loginconference.com, call 1.425.533.5973, or visit the sponsorship page on our website. |
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