Introducing LOGIN NewsWin a LOGIN Pass
For nearly five years, we've been providing editorial content related to the online game industry through our newsletter, currently known as LOGIN Beat (in which many of you are now reading this introduction). We've had some great features in the newsletters over the years, such as the Meeting of the Minds interviews conducted by Paul Philleo, essays and editorials by various guest contributors, and the new cyberlaw column written by James Dunstan of Mobius Legal. It's always been a source of regret for me that this content has been so ephemeral; once the newsletter is deleted from your inbox, the content is gone. What's worse, short of forwarding the newsletter around, there hasn't been an easy way to share a particular feature with a colleague. And, of course, the content is only accessible by those who receive the newsletter. There's been no way for someone else to discover that great editorial or interview from last year. I think there is merit in providing editorial content for the industry that is educational, thought-provoking, and useful. We're correcting these deficiencies today with the official launch of the LOGIN News site. This site contains the entire backlog of every bit of original content from our newsletters. You will find all the great interviews, opinion pieces, and articles from our past newsletters as well as new original content. Starting this week, we welcome Alexander Bevier as staff writer for LOGIN News. Alex will be covering news and events directly related to the online game industry. I invite you to explore the LOGIN News site and tell us what you think. I also encourage you to share content you find interesting with your colleagues on Facebook, LinkedIn, Digg, or Twitter. Let us know if there's some social network integration we've missed. You can provide feedback directly on articles Win a LOGIN 2011 Executive Pass! As a way of encouraging you to explore the new site, we've create a riddle and hidden it throughout the articles. You'll need to explore quite a few articles to find all the parts of the riddle and put it all together. The first person who can solve the riddle and post a correct solution in the comment section of this post will win an Executive Pass to LOGIN 2011. Good luck and happy hunting!
Last Week to Submit Speaking Proposals for LOGIN 2011
The deadline is midnight, February 14, to submit session proposals for the 2011 LOGIN Conference. The LOGIN Conference is the only annual game industry event with a laser-sharp focus on the rapidly evolving business of online game development on all its platforms. The 5th annual LOGIN Conference, to be held May 16-18, 2011, at the Meydenbauer Center in Bellevue, Washington, will bring online game developers and business leaders together to celebrate and further the online game ecosystem. LOGIN 2011 features two full days of online game development lectures, panels, and roundtables, renowned local and international industry speakers, facilitated networking activities, parties, keynote lunches, meetings, and an exhibition area. The conference has an international attendee list of more than 500 of the most influential, forward-thinking leaders in the business of online game development. Speaking at LOGIN is an exclusive opportunity that allows you to raise your profile in the industry, influence decision-makers, expose your company to influential audiences, and share your passion and expertise. Visit the speaker submissions page for more information about how to submit a session and a few topical suggestions to get you started. Don't miss the deadline. After February 14, no session proposals will be accepted without prior approval.
Choosing the Right Session Format
When you participate in LOGIN as a speaker, you have several choices to make. Besides choosing the particular topic that matches your expertise, LOGIN provides several different formats to run your session. You'll find the standard 60-minute lectures that are the heart of LOGIN, but LOGIN also offers speakers the opportunity to present 25-minute "Mini" lectures, moderate roundtables, and participate as panelists on educational or debate panels. 60-Minute Lectures The emphasis at LOGIN is all about information sharing, and a full hour lecture at LOGIN is a great way to present a detailed topic, course, or post-mortem. Lectures typically run 40-45 minutes with ample opportunity for a Q&A period at the end. Preparing a quality lecture generally involves more preparation than any other format, but it's also the most desirable session type. 25-Minute Mini Lectures Maybe you've got a great idea all your colleagues say you should turn into a presentation, but it just doesn't seem big enough to fill a full one-hour lecture. You're in luck — the LOGIN Mini Lecture is the perfect format to present that programming or design "gem." Mini lectures offer a rare opportunity to present ideas that don't get a chance to be heard elsewhere, so we want to really encourage submission of this format for 2011. Roundtables Perhaps you've got a great topic that doesn't fit the traditional lecture format — in fact, it's the kind of topic that everyone will or should have something to contribute. Consider submitting a proposal for a roundtable discussion. Roundtables provide an informal way to share information and give everyone a voice. As a moderator of a roundtable, your goal is to facilitate interesting and balanced discussion among all participants. Look for ways to challenge thinking and get everyone involved. Good moderators are adept at dealing with controversy, as well as preventing a few individuals from monopolizing the discussion. Panels LOGIN 2011 will feature panels, but you won't find it listed as an option on the session proposal form. The Advisory Board will be putting together panels that fit our content goals. However, this doesn't mean you won't have opportunities to take part. We're looking for skilled moderators and thought leaders to participate as panelists. How do you become a panelist? It's easy — just complete the LOGIN Speaker Application found on the speaker submission page, indicate you're available as a panelist, and list your areas of expertise. We hope you will be able to participate in this event and look forward to your submission! |
Industry HighlightsFacebook Introduces Two New Payment ToolsFacebook recently announced two new features for developers using Facebook Credits. These new tools — buy with friends and frictionless payments — will lead to easier ways for players to purchase virtual goods. Both features are already live and can be used immediately. The first tool, buy with friends, shares discounts with the purchaser's friends. Frictionless payments — the second new feature — allows one-click purchases through the game's user interface. Both of these features are designed exclusively for Facebook Credits and can only be used for virtual goods. The Graph API call for both buy with friends and frictionless payments can be set up by following this link. Also provided is sample code and developer and documentation, which can be found here. Tencent Invests More Than $350M Into Majority Stake of Riot GamesChina's leading Internet star, Tencent, has acquired a majority stake of online game developer, Riot Games, for an estimated sum of $350-400 million. Riot Games, founded five years ago, developed the popular session-based action online game League of Legends, which was based on Defense of the Ancients, a well-known user-created mod derived from Warcraft III. This acquisition of a majority stake in Riot Games significantly adds to Tencent's Western-based online gaming portfolio and is expected to subsidize the Los Angeles-based company's expansion globally. League of Legends is available in Europe and the United States, but it will be launched in other regions later this year. Tencent will be publishing the game in China. China Aims to Provide More Control to Parents Over Their Kids' Online GamingWith more than 33 million teenagers estimated to be addicted to online games and 200,000 Internet cafes across China for them to play in, the problem is a burgeoning one for Chinese society. In answer to this concern, the Chinese government has formally rolled out a plan, the "Parents' Guardian Project for Minors Playing Online Games," which gives parents a set of tools to limit the online gaming time for their children. Starting on March 1, 2011, anyone who can verify they are the guardian of a minor can call for the limitation or stoppage of access to an online game account. Online game operators will be required to have staffing to handle parental requests and offer designated Web pages specifically for parents in regard to this new law. However, skepticism remains whether this measure will be enough: "It's a governmental gesture rather than an efficient solution," said Shanghai University sociologist Gu Jun. John Carmack Says Sony's NGP Is a Generation Beyond SmartphonesThe head of id Software, John Carmack, tweeted the recently announced Sony NGP (also known as the PSP2) will be a generation of performance beyond any smartphone on the market. Carmack's opinion is often seen as a bellwether for mobile gaming, such as his accolades for Apple and the iPhone. Quad-core phones are not expected to hit the market until 2012, when the technology is small enough for such devices, but the NGP will have quad-core technology when it launches in late 2011. Apple phones are expected to have similar basic technology and graphics when its next generation of iPhones launch but will be a dual-core processor at best. Apparently, even when measured against comparable hardware, Sony will have the edge because of the speed of low-level programming standards, compared to slower, higher-level standards like OpenGL. Official estimations of the NGP suggest the hardware platform will have graphics capabilities that rival the PlayStation 3. Star Wars: The Old Republic MMO Only Needs 500,000 Subscribers to ProfitAlthough free-to-play is the most popular model for MMOG distribution, Electronic Arts' forthcoming MMOG, Star Wars: The Old Republic, will be subscription-based, similar to World of Warcraft. According to EA's CEO John Riccitiello, during an investor call, the highly anticipated online game title will only need 500,000 subscribers to break a profit, although EA will be aiming to attract at least 1 million or more. This delineation of the break-even point for Star Wars: The Old Republic seems to put to rest the idea the game's development costs were exorbitant, therefore requiring a much-higher subscriber base to recoup the cost. What was left out of the equation is how long the subscriber base needs to be retained to achieve this profitability. THQ Nixes Company of Heroes Online and WWE OnlineTHQ recently informed players of its in-development game Company of Heroes Online it was abruptly shutting down the open beta test at the end of March. That was the smoke, but then came the fire: THQ just announced in an investor-related report it will never release either Company of Heroes Online or WWE Online. Instead, THQ, which has actually been doing fairly robust business lately, is focusing more on new intellectual property and, like many other industry-leading developers and publishers, pursuing projects in the casual, social, and family gaming space. Internet Connectivity Will Define New Portable Game SystemsThe Nintendo 3DS and the Sony NGP will both feature always-on wireless connectivity as key features of their portable game systems, both scheduled for 2011 release. The 3DS will incorporate Wi-Fi, and the NPG will include Wi-Fi and optional 3G broadband, which will most likely require a subscription for access to a mobile carrier 3G service, similar to many tablets. The 3DS will use software called SpotPass, which seeks out the best available wireless hotspot and then logs in automatically. The downside is, although this process is free for 3DS owners, service is spottier than 3G, and connections are insecure. The rise in importance in connectivity on mobile game systems, whether it's about playing with friends, downloading games, or updating them, is the appeal to casual and social gamers, although the app-playing gamer who uses games to kill time now and again is not seen as the target market for either Nintendo or Sony. |
Sponsorship Opportunities Available at LOGIN 2011Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973. |
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