February 22, 2011
In This Issue
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Session Review Underway

sessions

Every year, we at LOGIN Conference are faced with a difficult task: reviewing session submissions. We certainly have our work cut out for us this year. Nearly every session proposal is a promising, solid, informative talk. There is an embarrassment of riches to choose from. The encouraging thought, despite knowing that we can accept less than half the proposals, is realizing what an amazing community is behind LOGIN — you continue to dazzle us with your professionalism and knowledge.

We spend a lot of time trying to determine which sessions will be of most value to the LOGIN attendees (who are often experts and leaders in their own right). We consider take-aways, relevancy to the online games space, speaker experience, and even how entertaining the talk will be. There are a lot of factors to analyze, and the entire process often takes three or four weeks. We expect to have our first round selection completed this week and look forward to announcing some of the first results next week.

We are in the business of connecting people and our slogan, Connecting people, ideas, and opportunities, serves as the foundation and focus of LOGIN. We have been coming up with many wonderful ideas to make this year's LOGIN event not just exceed the expectations for every attendee, but also offered at a great value. Where else can you attend a top-shelf game industry event with sessions, parties, networking events, speed-networking breakfasts, keynote lunches, and decadent food and snacks to keep you charged through the duration?

I look forward to catching up with you in May!

Peter Freese Peter Freese
Conference Director
LOGIN Conference


Making Peace With the Social Barbarians at the Gate

helms

News flash: The game industry is changing again. This isn't really news for anyone who's been in the thick of things for several years. Eight-bit gaming has come and gone, so has the 16-bit era. CGI was a flash in the pan during the heady days in the mid-'90s when there were hundreds of megabytes on CDs to fill with whatever melodramatic video and audio developers could tack on to a game. Remember Night Trap? Three-dimensional shooters like DOOM were a novelty, and so was the digital distribution of the shareware that helped fuel the game's popularity. Add another 15 years of seasoning, including new technology, Internet evolution, and expanded bandwidth — and the business remains a work in progress.

Yet, we are indeed caught in the middle of a major disruptive phase in the business of developing games. Social games distributed by the Web and via mobile platforms are on the rise, as audiences by the millions are gathered into social Web portals. Retail stores and traditionally packaged games are increasingly losing market share of the entire sales pie as more game content is accessible at the click of a mouse. The traditional five-year console rise-peak-fall cycle has been broken. The Xbox 360 will be entering its sixth year, the PlayStation 3 its fifth, with no plans for next-generation consoles on the immediate horizon.

Read more and post your comments at LOGIN News

Paul Philleo Paul Philleo
Writer/Consultant
LOGIN Conference

Industry Highlights

BilltoMobile Sprints to New Mobile Payments Deal

San Jose-based BilltoMobile has closed a deal with Sprint that gives the mobile payments company access to 240 million mobile subscribers. Including this deal and previously closed deals with AT&T and Verizon, BilltoMobile now has access to most of the U.S. mobile phone market. BilltoMobile allows a user to make online purchases through a mobile phone, bypassing a credit card entirely. On the merchant side, BilltoMobile's partners from the game publishing universe already include Nexon, NHN, Perfect World, and Gamania.

Story at LOGIN News


Disney Interactive Media Group's Roadmap to Recovery

Disney Interactive Media Group (DIMG) has outlined a plan to turn around the division from operating in the red to reaching profitability by 2013. Appearing together to outline the plan, DIMG co-presidents John Pleasants and James Pitaro discussed not only additional operating cost cuts but fundamental changes to the content strategy of the group. A greater focus on social/mobile/online games, extending the life of content, building on Disney <em>Club Penguin</em> kid's virtual world, offering a new virtual currency for use in Disney portals, and more was described in the plan.

Read more at LOGIN News


Free vs. Pay Price Models Discussed at D.I.C.E.

Microtransactions are currently favored in the Facebook space and other venues, but there are just as many direct price models that have proven effective. If both models work, which one do you choose? A panel at the D.I.C.E. Summit asked such a question to two industry professionals.

Article at LOGIN News


Bungie Jumping Into MMO Shooter Project?

According to the gaming blog Kotaku, citing an unnamed source, game developer Bungie, best known for the Halo series of first-person shooters, is alleged to be working on a new massively multiplayer online game. If rumors are correct, the game will be titled Destiny and will be built on a proprietary graphics engine. Hints at what Bungie has been working on have intensified as the developer has closed the door on its relationship with Microsoft Game Studios and entered into an exclusive publishing arrangement with Activision Blizzard.

Story on LOGIN News


Zynga's Estimated Value Nears $10 Billion

Zynga, the social gaming giant on Facebook, was as early as last week reported to have a corporate valuation between $7-9 billion. The value was just updated again to $10 billion. These reports coincide with a nearly closed deal that will inject $500 million of capital through Morgan Stanley, T. Rowe Price, and Fidelity into Zynga. Helping in driving the investment and the valuation, Zynga is rumored to be earning as much as $1 billion per year on advertising and virtual good sales.

Article at LOGIN News


Partnerships and Negotiations Discussed at Game Startup Workshop

During the second panel of Game Startup 101's workshop series, industry veterans discussed what developers and new companies should think about during partnerships and contract negotiations. Panelists included LOGIN veterans Ed Fries and Jeff Pobst, as well as other long-standing members of the game industry.

Read more at LOGIN News


LOGIN 2011 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2011

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.


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