First Round of LOGIN 2011 Speakers Announced
The Call for Speakers ended last month, and the LOGIN team has been busy reviewing the submissions. We are extremely pleased to announce the first round of speakers. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.
See the complete list of speakers
 |
Nick Berry
Nick is the president of DataGenetics, a consultancy company specializing in datamining. A native of the UK, he was educated as a rocket scientist and aircraft designer. He has more than 15 years of experience in the game industry; prior to founding DataGenetics, he was the GM of analytics for GameHouse, and before that spent 14 years at Microsoft. Nick came to Microsoft through the sale of his UK company to them in 1994 and was recognized by the Sunday Times Magazine as "One of the top 50 entrepreneurs of the Decade." |
 |
Erik Brudvig
As Director of Editorial Insights at EEDAR, Erik Brudvig works with publisher public relations and marketing departments to successfully engage with online and print media. His work has appeared in thousands of articles and has been cited and quoted across countless outlets. Erik holds a Bachelor of Science in astronomy and physics from Yale University as well as a Master of Arts in science education from City College of New York. |
 |
Nikolaus Davidson
Nik Davidson has been designing, developing, and producing top-notch MMOs for more than 10 years, having shipped five MMOs in that time, including Lord of the Rings Online and Marvel Super Hero Squad Online. |
 |
Scott Dodson
Scott is the COO and product owner at Bobber Interactive (www.bobberinteractive.com). Scott has founded and funded Flying Rhino Studios, Tenacious Games Inc., and Divide by Zero Games. A speaker at national and international game and finance conferences, his passion is the intersection of motivational psychology and game design to drive virality, engagement, and user behavior. |
 |
Jon Radoff
Jon Radoff is an entrepreneur and author focused on the intersection of the Internet, entertainment, and social communities. Jon's new startup, Disruptor Beam, is a stealth-mode social game publisher that will disrupt the current social game landscape by leveraging Jon's experience with software platforms, analytics, and online communities. Jon is the author of Game On: Energize Your Business with Social Media Games (Wiley, 2011). The subject of the book is how to bring the best techniques of social games and social media together to produce amazing results for business. |
Reinventing the Wheel (and Free and Play Mechanics)
There is nothing new about the ideas of gamification or freemium.
I repeat, there is nothing new about either of those ideas at their core. During conferences, talks, and conversations I've listened to, I've heard some evangelists promote both ideas as if they are fresh, hip, and happened to materialize along with the buzz-heavy terminology that describes them. However, just because a statement like that contradicts the hype that's spiked interest in those ideas, that doesn't mean there isn't great value and potential in either of those concepts. To understand where those ideas may be heading, perhaps we should take a look back at where both freemium and gamification have been.
Freemium is a concept that goes back to a dusty, ancient era when traveling peddlers perhaps offered a free slice of an apple to passers-by. What was the objective? Of course, it was to entice the hungry traveler into purchasing more.
Read more and post your comments at LOGIN News
 |
Paul Philleo Writer/Consultant LOGIN Conference |
