March 16, 2011
In This Issue
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More LOGIN 2011 Speakers Announced

The Call for Speakers ended last month, and the LOGIN team has been busy reviewing the submissions. We are extremely pleased to announce more speakers. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

Brayden Olson

Brayden William Blaine Olson
CEO, Novel Inc.

Brayden Olson, CEO of Novel Inc., was selected by Entrepreneurs' Organization as the Student Age Entrepreneur of the Year for the Pacific Northwest (2009) and the West Coast (2010). Brayden has built Novel from a dorm room start-up into a venture capital backed and award-winning company that has attracted a management team of industry veterans from market leaders, such as Microsoft, Electronic Arts, Bungie, Turbine and major recent startup successes, such as Big Fish Games and Playdom.
Atul Bagga

Atul Bagga
Senior Research Analyst, ThinkEquity

Atul is currently the Senior Equity Research Analyst covering the game industry at ThinkEquity. He has been regularly interviewed on TV and quoted in financial and mainstream print media, such as Economist, New York Times, Wall Street Journal, Time, Forbes, Fortune, USA Today, Bloomberg, and Business Week. Atul received his MBA from Haas School of Business at University of Berkeley, master's degree in management from University of Bombay, and bachelor's degree in Engineering from National Institute of Technology in India.
Jonathan Knight

Jonathan Knight
SVP of Games, RockYou

Jonathan grew up playing games on the family Apple II that still sits in his office. He has been making computer and video games since 1994, after combining a software programming background with a Master of Fine Arts from Boston University. He has worked at several major publishers, including Interplay, Activision, and Electronic Arts. Over the course of 15 years, he has produced and directed for a number of key gaming franchises, including Star Trek, Quake, Wolfenstein, and The Simpsons. After nearly a decade at EA, Jonathan joined RockYou in October 2010 as senior vice president of Games, where he his now building games and teams for the social networking platform.
Brian Tinsman

Brian Tinsman
Senior Game Design Manager, Wizards of the Coast

Brian Tinsman is an award-winning game designer with more than 40 published titles totaling more than $100 million in sales. His games include titles in PC online, console, tabletop, and mobile categories. He's currently senior group manager of Game Design at Wizards of the Coast. Brian is also the author of the Game Inventor's Guidebook, cited in numerous articles and university textbooks. He has a bachelor's degree in anthropology from UC Berkeley and an MBA from the University of Washington.
Keith Fuller

Keith Fuller
Game Production Specialist, Fuller Game Production

Keith is a consultant specializing in video game production, his goal being to help as many teams as possible ship their games on time, without overtime. After spending 13 years as a developer in the game industry, he founded Fuller Game Production, allowing him to work with studios of all sizes to improve their production practices. Keith has contributed to more than a dozen AAA titles as a programmer, design manager, project lead, and producer for teams ranging in size from seven to 70. As a certified PMP, he’s globally recognized as an expert in the field of project management.


Industry Highlights

Uphill Battle for Setting Play Limits in South Korea

Proposed South Korean regulations that will limit online gamers under the age of 15 from playing online games from the times of midnight to 6 a.m. is slogging down as the issues of legality and reach are discussed. The Ministry of Culture, Sports, and Tourism and the Ministry of Gender Equality and Family disagree over whether the law should extend beyond just online PC games or not. There also is no agreement at this stage when such a set of regulations would be enacted, even if agreement between the ministries are reached.

Story at LOGIN News


Perfect World Loses a Little Luster in Q4 2010

Perfect World Co., one of China's more prominent online game developers, publishers, and operators, has announced it's absorbed a 54 percent profit loss in the fourth quarter 2010 against its fourth quarter in 2009. This dip is due in large part to expansion into countries such as Singapore and Japan, while acquiring new development houses and launching new games.

Article at LOGIN News


Nickelodeon's Exploration in MMOGs May Add Only Minimal Value to Viacom

Nickelodeon, one of Viacom's largest media conglomerates under its umbrella (forming 16 percent of Viacom's stock value), will soon be launching a new MMOG, Monkey Quest. Nickelodeon is the highest-rated kid's channel in the United States, serving up television and movie content, reaching 98 percent of homes in the U.S. Given the size of Nickelodeon's reach within the Viacom empire, even with a $100 million annual profit, it is expected to have only a minor net effect on Viacom's bottom line (and stock value).

Read more at LOGIN News


Confirmed: Blizzard's Next MMOG Is Already Playable

Paul Sims, COO for Blizzard Entertainment, in an interview with Gamasutra, has offered a few more tantalizing hints about the status of the game developer's next project. According to Sims, the next game is already in an advanced state of development and is in fact already playable. Similar to the way Blizzard sees World of Worldcraft's long revenue tail for attracting and retaining customers has last over many years, so they see this game lasting 10, 15, even 20 years from launch. The launch date for the MMOG is, at the moment, rumored to be within Q4 2013.

Article on LOGIN News


Gazillion Appoints Former Cryptic Head as CEO

Gazillion Entertainment has hired a new CEO who brings a lot of experience from the MMOG development business. John Needham, who formerly served in executive roles at Sony Online Entertainment, Cryptic Studios, and Atari, has been appointed as the CEO of the three-studio-strong Gazillion brand. Needham plans to strengthen the free-to-play business model within the company, which has become increasingly popular throughout the MMOG, mobile game, and social game development industry.

Story on LOGIN News


Free Realms to Become First Free-to-Play Console MMO Game

Sony Online Entertainment has announced they are launching its second MMOG on the PlayStation 3 console platform on March 29. Unlike DC Universe, which was launched in January on the PC and PS3 simultaneously, Free Realms was first launched on the PC in 2009. Free Realms, by being a casual and free-to-play online game title, makes it a unique addition in the history of all consoles. PlayStation 3 Free Realms players will not be able to play with, or against, their PC counterparts within that game because of impractical logistical hurdles that would need to be resolved.

Article at LOGIN News


LOGIN 2011 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2011

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.


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