March 30, 2011
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LOGINBeat
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Less Than a Week Left for Early Registration

time_running_out As the clock ticks inexorably onward, time is running out to take advantage of one of the very best deals on LOGIN registration. After April 4, 2011, the price on all conference passes will increase by $100. Until Monday, April 3, you can get access to LOGIN at the very best price: Full conference passes start at just $395. It's an unfathomably good deal for one of this year's best conferences, but this deal only lasts until next Monday.

Just what does attendance get you at the LOGIN Conference?

  • First-class content. You'll have access to more than 50 keynotes, lectures, and panels over two full days, covering topics important to the breadth of the online game development world, including business, legal, production, new technologies, new platforms, social networking, community, and much more, delivered by some of the industry's most influential and knowledgeable speakers. LOGIN sessions deliver the in-depth knowledge you need to take your games to new markets, new platforms, and new levels of profitability.
  • Networking opportunities galore. Whether at the classy LOGIN welcome reception, the LOGIN Business Lounge, or one of the speed-networking breakfasts, you'll have more opportunities to rub elbows with some of the online game industry's most powerful movers and shakers than any other event. At LOGIN, you'll have quality time with speakers and other industry leaders in an intimate environment, without being surrounded by posers and wannabes. Nearly every attendee is someone you'll want to meet.
  • Incredible amenities. Ask anyone who attended last year: The sit-down lunches, gourmet snacks, and fine wine are just a part of what made LOGIN one of the most memorable and superior game industry experiences in past years. Everything at LOGIN is step beyond what you've experienced elsewhere.

We're incredibly excited about some of the new things we have planned for LOGIN this year (big announcements coming soon), but don't wait until prices go up to find out. Register today and join your peers at one of the game industry's premiere conferences.

Register Now

Peter Freese Peter Freese
Conference Director
LOGIN Conference

New Speakers Announced

The LOGIN team has been busy reviewing speaker submissions. We are extremely pleased to announce more speakers. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

Anthony Castoro

Anthony Castoro
CEO, Heatwave Interactive

Anthony Castoro co-founded Heatwave Interactive in 2007 after building an extensive resume in game development, beginning with founding his first company, Integrated Visions, in 1993. Anthony went on to work in nearly every aspect of game development before finding his niche in online games. He's led teams at the biggest players in the video game industry, most recently as director of massively multiplayer online games at Codemasters.
Albert Lai

Albert Lai
President/Co-founder, Kontagent

Albert Lai is a founder at Kontagent, a viral analytics platform venture. Albert sold his first Internet company, the MyDesktop Network, while in his teens to JupiterMedia for seven digits in cash. Most recently, he was the founder/CEO of BubbleShare, a photo-sharing company sold to Kaboose in 2007. He is now hard at work on Kontagent, his fifth Internet start-up.
Ralph Barbagallo

Ralph Barbagallo
Founder, PresencePlay

Ralph Barbagallo is a pioneer in mobile games having founded FLARB, one of the earliest developers and publishers on mobile in 2001. In 2010, he founded PresencePlay, a start-up focused on monetizing players using location-based social networks. Prior to his entrepreneurial life, Ralph worked as a programmer and designer at such companies as Papyrus, Neversoft, and Ion Storm.
Don Alvarez

Don Alvarez
Strategy Lead, Cynergy Systems

Don brings a diverse skill set to the table, including a doctorate in physics, three trips to the South Pole, a career in the film and game industries, work in quantum cryptography and traditional computer security, client and server development, and the good sense to lose a pie-eating contest. His work experience includes technical art director for Microsoft's new internal Halo studio, Walt Disney Feature Animation, WildTangent, General Motors, and the MIT Media Lab, among others. As strategy lead for Cynergy Systems (a leader in enterprise Flash/Flex/Silverlight application development), Don sits at the intersection of technology and strategy, using motivational design to converting business needs into deliverables and technology advances into market opportunities.
Paul Furio

Paul Furio
Technical Director, Novel Inc.

Paul brings more than 15 years of professional software development to Novel ranging from video games to business software. He has worked on video games across a spectrum of consoles from Xbox and Xbox 360 to PC and Web. Paul has also worked on known franchises such as Harry Potter and Total Annihilation and was a key contributor to the launch of both Forza Motorsport and 1 vs. 100 (the first Massively Multiplayer Game Show) at Microsoft. Most recently, Paul served as lead developer at Playdom Seattle until their recent acquisition by The Walt Disney Co. for more than $850 million where he gained valuable insight into and experience in start-ups and social gaming. Paul holds a Bachelor of Science in computer science from Rensselaer Polytechnic Institute.

Industry Highlights

EA Studio Exec: $60 Games Take Advantage of Consumers

Ben Cousins, general manager of Electronic Arts' Easy Studios, was recently intereviewed in UK gaming Rock, Paper Scissors, and hit upon a sore subject: free-to-play gaming versus retail gaming. Cousins said, "I can't think of anything more exploitative than gating all of your content behind having to pay someone $60. That's a really harsh business model if you think about it objectively."

Story at LOGIN News


Runic Skips out on Subscription Model for Torchlight MMO

Runic Games' CEO Max Schaefer has openly admitted what many game companies must consider behind closed doors: The company is making a critical decision for a game project because of World of Warcraft. The developer has decided against taking the subscription route for its upcoming massively multiplayer online role-playing game Torchlight because World of Warcraft dominates the subscription-based games business.

Article at LOGIN News


Gameloft Exploring TV and Android for Growth

Gameloft SA, a mobile and casual game developer, is looking beyond its familiar turf on WiiWare and DS, Microsoft's Xbox Live Arcade, Apple's iPod, iTouch and iPhones, and PCs for growth. Through interviews, Gameloft executives have stated that new platforms would be a focus in the near future, specifically Amazon's Android application delivery platform and the connected TV marketplace.

Read more at LOGIN News


Pearl Research: Asian Internet Cafes Will Generate $19B in 2011

Pearl Research has recently produced a report that gives a glimpse into just how important the Internet café business is to the Asian gaming world. The report, which includes China, Korea, Taiwan, India, and Vietnam, estimates the revenue they will earn from cybercafes in 2011 alone will reach $19 billion.

Article on LOGIN News


Square Enix Extending Its Reach Into Mobile Gaming

Square Enix has announced the formation of a Japanese mobile gaming development studio, Hippos Lab. Launched on March 7, the wholly owned subsidiary will be focusing on high-quality original IP rather than existing Square Enix IP like Final Fantasy. Even though it's been only a couple weeks since the studio was launched, the company is already announcing that its first release will be coming shortly.

Story on LOGIN News


GameStop Sees Profitability Through a Presence in Digital Distribution

Digital gaming retailer GameStop for the first time reported its digital content delivery sales figures. The Dallas area-based company said its digital delivery business grew 61 percent to $290 million in 2010 and that it expects a similar year-over-year growth rate in 2011. GameStop also reported a record-breaking $9.47 billion sales, up $4.3 percent over 2009, with profit clocking in at $408 million, an 8.1 percent jump.

Article at LOGIN News


Echo Bazaar Move to Freemium, Doubles Income

After changing transactional methods, Failbetter Games' Echo Bazaar doubles its profits. The critically acclaimed game previously worked with microtransactions but found immediate success in a premium-status subscription model.

Read more at LOGIN News


Metacritic Now Aggregating Developer Scores

Internet opinions must be short, to the point, and have a score at the end, approximating the writer's overall opinions into comparable numbers. Soon, this concept will be brought to game developers as well. Metacritic — the website best-known for compiling aggregate review scores of movies, games, and other media — is now rating game developers for their overall skill and mastery in game design.

Story at LOGIN News


Game Startup Panel Discusses Human Recourses and Scaling

The Washington Interactive Network discussed how to find employees once your startup studio needs to expand. The overall verdict: Know who you are, and others will find you. The session also emphasized the importance of creating an office culture and maintaining transparency with employees.

Article at LOGIN News


LOGIN 2011 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2011

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.


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