April 4, 2011
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Last Day for Early Registration

Save $300 if you register before midnight tonight

last_day This is it. We're on the threshold of one of your most important deadlines for the LOGIN Conference. After midnight tonight (April 4), the early registration rate, offering a discount of up to $300 off on-site registration prices, will be over. Gone. Finito. Kaput. Sayonara. If you've been putting off your registration, delay no further.

Just what does attendance get you at the LOGIN
Conference
?

  • First-class content. You'll have access to more than 60 lectures, panels, debates, and roundtables over three days, covering topics important to the breadth of the online game development world, including business, legal, production, new technologies, virtual worlds, social networking, community, and much more, delivered by some of the industry's most influential and knowledgeable speakers.
  • Networking opportunities galore. Whether at the classy LOGIN welcome reception, the official conference party, the LOGIN Business Lounge, or one of the speed-networking breakfasts, you'll have more opportunities to rub elbows with some of the online game industry's most powerful movers and shakers than any other event. Since LOGIN is smaller and more exclusive than other events, you can have the time you need to get to know just the right people without being lost in the mob.
  • Incredible amenities. Ask anyone who attended last year: The sit-down lunches, gourmet snacks, and fine wine are just a part of what made LOGIN one of the most memorable and superior game industry experiences in 2010. Everything at LOGIN is step beyond what you've experienced elsewhere.

One pass covers just about everything at the LOGIN Conference. If you're ready to register for LOGIN, get started here:

Register Now

Peter Freese Peter Freese
Conference Director
LOGIN Conference

Introducing the LOGIN Business Lounge

business lounge

Anyone who has attended LOGIN before knows that a big part of the conference is networking. Last year we brought people together in an intimate upscale hotel setting, coupled with great lounge areas and a relaxed and networking-friendly party scene. We'll be bringing the same qualities back this year but in a new venue, the Meydenbauer Center, and with the new space comes new opportunities. We recognize that for many LOGIN attendees, the need to have private business meetings at the conference trumps all other goals. For those industry professionals, we offer the LOGIN Business Lounge.

We've set aside a large portion of the conference space — nearly 3,000 square feet — for B2B networking. The LOGIN Business Lounge offers private meeting rooms, a relaxing lounge area, WiFi, ongoing beverage and snack service, and daily networking breakfasts, all complimentary to executive and VIP pass holders. Private meeting rooms can be reserved before the conference or on an ad hoc basis right at the event. Each meeting room comfortably seats six and includes power drops for your laptops.

In the mornings, the networking breakfasts in the Business Lounge will not only warm you up with a great breakfast, but give you new opportunities meet fellow attendees. Before 9 a.m., you'll make at least 20 new contacts with our speed-dating style moderated networking. Many participants have told us that the networking breakfasts alone were worth the entire cost of the conference!

We really take networking seriously at LOGIN, and we're committed to continuing to keep it the most valuable and most affordable conference available to game industry professionals. Executive passes start at just $595, but early registration prices end April 4. At LOGIN you'll find amazing networking, fantastic food, top-notch sessions, great parties, and excellent attendees. It's too good too miss.


New Speakers Announced

The LOGIN team has been busy reviewing speaker submissions. We are extremely pleased to announce more speakers. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.

> See the complete list of speakers

Frank Cartwright

Frank Cartwright
SVP of Product and Platform Development, K2 Network/GamersFirst

As SVP Product and Platform Development, Frank Cartwright brings more than a decade of experience in online, core, and casual gaming. Most recently, he served as vice president online entertainment at the GameShowNetwork, where he oversaw the product development, technology implementation, and administration of GSN.com, the network's emerging casual game site. Frank began his career in gaming in 1995 at Dreamers Guild as lead software engineer on Turner Interactive's Dinotopia PC game. Frank has a Bachelor of Science in business management.
Jude Gomila

Jude Gomila
Co-Founder and President, Heyzap

Jude Gomila is a serial entreprenuer and recognized as a thought-leader within the online gaming sector. He was born in the UK and graduated with honors with a degree in engineering and business from the UK's Cambridge University. Prior to starting Heyzap, Jude was the founder of Sugar Global, a digital photo frame brand, and the founder of a charity gaming site, Helpthirst.com, which he started in contract with Worldvision. He is passionate about driving the convergence of the social gaming graph across numerous platforms, including Web, mobile, and cable.
Alan Miller

Alan Miller
Director, North American Operations, GamesAnalytics

Alan Miller has more than 30 years experience developing, marketing, and distributing interactive games. In 1979, he co-founded Activision, the first independent video game publisher, and served as VP product development. In 1984, he co-founded game publisher Accolade, initially serving as VP product development and ultimately as chairman and CEO. Since 2001, Alan has exclusively focused on the development, distribution, and monetization of online games. Alan has a degree in electrical engineering and computer science from the University of California at Berkeley, and prior to entering the games industry, he worked as an industrial and aerospace control systems engineer in Silicon Valley.
Jennifer Bartlett

Jennifer Bartlett
Director of GameCoins.com, Sometrics

As the director of the GameCoins.com property at Sometrics, Jennifer Bartlett is responsible for fostering new business partnerships and instrumental in product vision and execution. The company's offerings allow partners to optimize in-game payments revenue as well as reach targeted gamers through the consumer site GameCoins.com, which she was instrumental in helping to create. Jennifer has a background in both online and traditional advertising and specializes in cultivating success through strategic partnerships. She studied business statistics in college and worked with Nobel Prize-winning professor Clive Granger on network research. Jennifer holds a Bachelor of Science in management science and earned a minor in Chinese studies from the University of California, San Diego. She was also the recipient of the Cal-IT2 Undergraduate Research Fellowship.
Jim Ying

Jim Ying
GM, North America, 6waves

Jim Ying is GM, North America for 6waves, one of the largest game publishers on Facebook. In this position, he is responsible for developer outreach and signing partners to join 6waves' network of 75+ million monthly active users. Prior to joining 6waves, he served as director of product at GameHouse, the Casual Games Division of RealNetworks. He has also spent time on the core gaming side of the industry, having worked on the Halo and Age of Empires franchises at Microsoft Xbox. He currently lives in San Francisco with his wife and newborn son. Jim has a Bachelor of Arts from Williams College and an Master of Business Administration from the Kellogg School of Management at Northwestern.

Interview With Jon Radoff

Transforming the Game Business With Social Technology

Jon Radoff has a bird's-eye view of the evolution of the Internet and its entertainment industries as one who has participated in them since 1992. Previewing his LOGIN 2011 talk, "8 Ways to Transform the Game Business With Social Technology," Jon shares his thoughts on the role of social technologies and gamification — and how both should play a part in the evolution of gaming.

Paul PhilleoPAUL PHILLEO: Hi, Jon, thanks for taking the time for an interview. Can you give us an idea what your background is and how you're involved in the social side of games and gamification?

Wanda MeloniJON RADOFF: Thank you. I'm excited about taking part in LOGIN this year. I've been an entrepreneur and game developer for most my life — the first game I was involved with was a BBS "Door" game called Space Empire that I wrote back in 1987 while I was in middle school. I launched a game called Legends of Future Past, a multiplayer fantasy role-playing in 1992 — and distributed it through CompuServe and other proprietary networks.  The game mechanics in some of these early games were similar to what we now find in social games today.

Read more and post your comments at LOGIN News


LOGIN 2011 Wants You!

volunteer

Attend the LOGIN Conference by becoming a volunteer! Participation in the Volunteer Program will give you a backstage look into the inner workings of LOGIN  while contributing to the success of this event. In your free time, you will have the opportunity to meet and mingle with industry professionals, as well as attend conference sessions and events.

Volunteers get full access to the conference in exchange for part-time volunteer work. We need volunteers to assist with registration, bag-stuffing, room usher, and runner duties. The Volunteer Program is a great way to experience LOGIN on a budget. It's also the only way to get a cool LOGIN staff shirt!

Volunteers are expected to be available for a total of eight hours of work over the course of the conference. All volunteers, regardless of discipline or area of interest, are encouraged to apply. No prior experience with the game industry is required. We are looking for reliable, hard-working, self-starting, independent, enthusiastic volunteers who are excited about the conference and who want to be among the next generation of industry leaders and professionals.

Take the first step to becoming part of the team that makes the LOGIN Conference run. Learn more about the Volunteer Program, and fill out the online application by May 1, 2011.


Industry Highlights

3-D Voice Arrives on DC Universe Online on PC and PS3

Vivox has quietly worked with Sony Online Entertainment to bring 3-D positional audio to SOE's DC Universe Online on both the PC and PlayStation 3, a first for the console. What it means for the average user is that characters engaged in voice chat will be able to know where other players are located and how far away they are when they are chatting. Vivox is known for its 3-D positional audio it's brought to other virtual worlds, including Second Life and EVE Online, among other titles.

Story at LOGIN News


Sony Online Entertainment Undergoes Major Restructuring

Sony Online Entertainment, the online game development division of Sony behind the EverQuest, DC Universe Online, and numerous other massively multiplayer online game titles, has announced in a statement the closure of the studios in Seattle, Denver, and Tucson, the cancellation of the unfinished multiplatform spy thriller MMO role-playing game The Agency, and a net total of 205 layoffs. Staff, projects, and resources will be consolidated from the studios that are closing to the SOE San Diego and Austin offices. Nine titles are untouched by this reorganization, including EverQuest, Vanguard: Saga of Heroes, PlanetSide, Free Realms, Star Wars Galaxies, and DC Universe Online.

Article at LOGIN News


Icarus Studios Raises $8.1 Million for Online Game Development

Cary, North Carolina-based online game developer, Icarus Studios, has raised more than $8.1 million in a regulatory filing. Fallen Earth is the flagship game title the developer launched in 2009. The post-apocalyptic massively multiplayer online game is a first-person shooter and role-playing game set in the Grand Canyon in 2156. Since then, the company released companion apps on iPhone, Android, and Blackberry platforms that offer mobile gameplay-related extensions to Fallen Earth.

Read more at LOGIN News


Sony's Xperia Play Launches But Not (Yet) in the U.S.

Sony Ericsson's new "PlayStation phone," the Android-powered Xperia Play, has launched in 11 countries, but so far not in the United States. Leaked Verizon documents suggest the device will be available through the carrier by mid-April. More than 60 titles will be available at launch, including such familiar titles as Worms, Tom Clancy's Splinter Cell, and Assassin's Creed Altair's Chronicles HD. Adding more gaming fuel to the fire for the Xperia, the smartphone is backed by more than 20 developers, such EA Mobile, Gameloft, Digital Chocolate, and Glu Mobile, and will allow users to download games from the massive catalog of PlayStation titles.

Article on LOGIN News


Chinese Online Game Dev UltiZen Games Buys Red Entertainment

Chinese game development firm UltiZen has announced its acquisition of Red Entertainment, a Tokyo-based developer behind games such as Sakura Wars. Red Entertainment will be co-developing smartphone and online games with its parent company. In fact, the unified companies so far have five projects lined up for development. Ultizen has noted that Red Entertainment will continue the development of its own intellectual properties and utilize the parent company's game creating capacity.

Story on LOGIN News


Oberon Media Nixes Internal Game Development

Multiplatform casual game developer Oberon Media will no longer be creating games in-house, which will result in a loss of jobs, according to an interview with Oberon's CEO and president, Bob Hayes. Oberon will continue to turn out externally developed games through the company's i-Play brand. New York-based Oberon attracts more than 30 million visitors, who play from a catalog of more than 3,000 games across 150 partner websites. Oberon's internal game development teams have created 10 of those games annually since starting to create games about six years ago. The company currently employs 380 staff members.

Article at LOGIN News


LOGIN 2011 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2011

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.


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