Deadlines On February 3, 1913, the United States Congress passed the 16th Amendment to the Consitution, which allows for the implementation of personal income tax. The Consitutional Amendment was made necessary by a Supreme Court decision in 1895 that had declared that certain direct taxes on income to be unconstitutional. Congress chose March 1 of the following year as the filing deadline, where it remained on the calendar for five years. Then, in 1918, for reasons lost in time, the date was changed to March 15. Julius Caesar wasn't the only one warned about the Ides of March. For 37 years, the Treasury Department reminded Americans of their obligations to meet the March 15 deadline. The original form 1040 wasn't terribly different than our modern EZ form, although it was dramatically simpler than the complex reams of documents many must complete now with modern software applications and Web services. In 1954, Congress changed the filing deading again to its modern date of April 15. The ostensible reason was to ease the workload on the IRS. Most returns were filed near the deadline, swamping agency employees. Lawmakers hoped a later deadline would encourage taxpayers to file earlier. Ha! In recent years, about 20 percent of returns have been filed in the last week of the filing season. Tax Day isn't the only deadline you should concern youself with today. There are just two weeks to take advantage of discounted online registration for LOGIN 2011. By registering online, you'll guarantee your place at the conference, as well as avoid paying late registration fees. Of life's certainties, there's only one for which you can get an automatic extension. Don't miss the online registration deadline, and join us in May at one of the best game industry conferences in 2011.
LOGIN 2011 Reveals Its Hidden Agenda
We're done keeping one of the best kept secrets about the 2011 LOGIN Conference. We're now in the open with our complete conference schedule. Almost every speaker, lecture, panel, reception, and more is now posted on the 2011 LOGIN Conference website. After taking a look, we hope you take away the impression that the schedule represents viewpoints from a wide range of companies, regions, and disciplines within the online game industry. You name the important online game industry topics of 2011 and beyond; LOGIN speakers will be talking about it: social networking, online mobile gaming, MMOs, international markets, user-generated content, security, the future of online gaming, and much more. Not only that, you can see the conference offers a wealth of high-powered networking opportunities throughout the day, from the first cup of coffee to the last sip of wine at night. The agenda embodies almost 70 sessions and speakers and reflects a snapshot of what the LOGIN Conference is all about — diverse companies and attendees from all over the world showing up in Bellevue to network, share information, and do business in a professional but intimate setting. Remember that time is running out to register online. Regular registration prices end in just two weeks on May 2. We hope you'll join us at one of the best game industry conferences in 2011. Now you don't have to just take our word for it, because the agenda shows what LOGIN has planned all along. New Speakers AnnouncedThe LOGIN team has been busy reviewing speaker submissions. We are extremely pleased to announce more speakers. We will be announcing more speakers and sessions over the coming months, so stay tuned for the complete list.
Interview With Keith FullerWhen Is It OK to Make a $50MM Game for $100MM?The budgets and timetables for some games from game development companies are notoriously off the mark, but there are some professionals in the business who believe it doesn't have to be that way. Keith Fuller is a veteran at guiding companies to the point they can ship a title and how to accomplish that within budget and on time. Keith elaborates on the thought processes behind production efficiency, which will be featured in his session, When Is It OK To Make A $50MM Game For $100MM?, at LOGIN 2011.
LOGIN 2011 Wants You!
Attend the LOGIN Conference by becoming a volunteer! Participation in the Volunteer Program will give you a backstage look into the inner workings of LOGIN while contributing to the success of this event. In your free time, you will have the opportunity to meet and mingle with industry professionals, as well as attend conference sessions and events. Volunteers get full access to the conference in exchange for part-time volunteer work. We need volunteers to assist with registration, bag-stuffing, room usher, and runner duties. The Volunteer Program is a great way to experience LOGIN on a budget. It's also the only way to get a cool LOGIN staff shirt! Volunteers are expected to be available for a total of eight hours of work over the course of the conference. All volunteers, regardless of discipline or area of interest, are encouraged to apply. No prior experience with the game industry is required. We are looking for reliable, hard-working, self-starting, independent, enthusiastic volunteers who are excited about the conference and who want to be among the next generation of industry leaders and professionals. Take the first step to becoming part of the team that makes the LOGIN Conference run. Learn more about the Volunteer Program, and fill out the online application by May 1, 2011. |
Industry HighlightsIs a Mass Effect MMO in Play?Two of game developer Bioware's largest franchises are arguably Star Wars: Knights of the Old Republic and Mass Effect. The former is on schedule for a Q4 release in the form of a highly anticipated massively multiplayer online role-playing game — and now the latter may be targeted as BioWare's next MMORPG in development. In an interview with Game Informer magazine, Mass Effect's series lead Casey Hudson said his fellow developers would like to find an effective way to bring multiplayer to Mass Effect — but have yet to find a way to do so. Social Games, China's MMOs Show Massive Estimated GrowthIt's a good time to be making online games, and it looks to be getting better. Pearl Research reports that China's online game market grew over 20 percent to 5 billion this year, and it should grow to 6 billion by 2015. The social game market is also looking good. Market research firm Parks Associates reports that virtual good and microtransactions are making these games more profitable than the core gaming market. NPD: Video Game Sales Fall Sharply in MarchAccording to market research firm NPD, sales of video and computer games plummeted 16 percent last month, to $735.4 million, compared with $875.7 million in March 2010. Although the launch of Nintendo's 3DS portable game system helped drive hardware sales up 12 percent to $494.5 million, it wasn't enough to compensate for the net loss in software sales. In total, game industry sales were $1.53 billion in March, down 4 percent from $1.58 billion in March 2010. OnLive Adds More Social Features to ServiceIn the interest of amplifying the social virality of OnLive's cloud gaming service, the Palo Alto-based company has added automatic recording of game sessions, achievements, and sharing capabilities to the service's feature set. OnLive's Engineering VP Joe Bentley added in his post on the company's blog that "social gaming has always been inherent to OnLive. But when you look at the potential, you'll see we've only just scratched the surface of what it can — and will — soon become." Nexon Poised for Major Capital Raising EffortSouth Korean-headquartered gaming publisher and operator Nexon may be positioning itself to convert its value in free-to-play games into a major financial windfall. The company has hired investment bankers Morgan Stanley and Goldman Sachs Group Inc. in a preliminary step before moving to a public offering or a large private fundraising round, according to inside sources. Valve's Early Portal 2 Release Promotion Creates Excitement, CynicismGame developer and publisher, Valve, has kicked off the next phase of its marketing push for Portal 2, after whipping up a firestorm of interest during the alternate reality game campaign involving mysterious images of potatoes, messages to decode, and more. The new phase motivating users to download or play, as a part or in the entirety, the Potato Sack collection of independent games. The purpose in doing so is to follow the goading by GLaDOS, the evil artificial intelligence in the Portal game series, to jump-start her system ahead of the baseline April 19 game launch schedule through "raw computational power." Purchasing, if not yet owned, or playing those games, if already owned, would help achieve that end. |
Sponsorship Opportunities Available at LOGIN 2011Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973. |
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