May 2, 2011
In This Issue
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Last Day of Regular Registration

Hourglass

The LOGIN Conference is still one of the best deals of the year, and by registering online now, you can save money and look a lot smarter when filling out the expense report. But the low price of just $495 for Developer Passes and $695 for Executive Passes only lasts until midnight tonight, so register today!

One pass covers just about everything at the LOGIN Conference. No separate expo passes. No rushing off to find available space at a restaurant for lunch. No tutorial passes. Just one pass that gives you the access of a first-class citizen among other dignitaries at one of the game industry's premiere conferences. If you're ready to register for LOGIN, get started here:

Register Now

Discounted online registation only lasts until midnight, May 2, so don't delay.


Facebook Game Developer Boot Camp at LOGIN 2011

Facebook Boot Camp

Are you a traditional game developer looking to make the transition to social games? Are you already making social games and want to sharpen your game? The Facebook Game Developer Boot Camp at LOGIN is for you!

An estimated total of more than 200 million of the 600 million Facebook users play games on that platform every month. Facebook is a huge games platform with great opportunity for new developers, particularly small agile teams.

In this exclusive one-day track at LOGIN, you'll learn:

  • What kind of people play games on Facebook
  • The basics of creating and registering an application with Facebook
  • How to integrate social features into your game
  • How to create an asynchronous client-server multiplayer architecture that is robust and scalable
  • How to make your game go viral
  • How to get users to actually give you money
  • How to fine-tune your game based on metrics
  • Which features work and which don't

Check out the agenda for the Facebook Game Developer Boot Camp at the LOGIN Conference site.


Capping Online Game Growth and Popularity

cap

With AT&T's announcement that its 16 million broadband customers would be subject to a usage cap starting Monday, May 2, the company joins Comcast, which is the nation's largest broadband service provider, in the stated objective to limit the users who hit the Internet buffet for third and fourth helpings every month. AT&T will limit users to 150 GBs per month for broadband service and 250 GBs per month if they're U-verse (premium plan) plan subscribers. The kicker is that if a user crosses the limit, they will be charged $10 per month, a recurring fee for each additional 50 GBs burned through.

So, now a majority of U.S. broadband consumers will fall under the shadow of having to wonder "Is this download, or is this surfing going to put me over my limit?" What was once a "them" concern is slowly and steadily becoming an "us" concern. By "us," I mean not just consumers — a lengthier line of thought — but for the purposes of this article, let's consider the impact spreading bandwidth consumption caps could have on game developers and gaming consumers.

> Read the full editorial at LOGIN News

Paul Philleo Paul Philleo
LOGIN Conference

New Speakers Announced

The LOGIN team has been busy reviewing speaker submissions. We are extremely pleased to announce more speakers. We will be announcing more speakers and sessions, so stay tuned.

> See the complete list of speakers

Immad Akhund

Immad Akhund
Co-Founder & CEO, Heyzap

Immad Akhund is a serial entrepreneur and software engineer who earned a degree in computer science from Cambridge University in the UK. Immad has co-founded three successful startups. He was previously the co-founder and CTO of Clickpass.com, forming major partnerships to power the sign-on process through OpenID, which was acquired by Yola.com. He is currently the co-founder and CEO of Heyzap, the largest social gaming distribution network on the Web and the first social gaming discovery and check-in platform on mobile.
Scott Dodson

Matthew Wilson
CEO/Director of Development, Detonator Games

Matt brings immense creativity, business knowledge, and a pyrotechnic attitude to Detonator Games. He is a game-industry veteran with more than 15 years in the online gaming space. In his 10 years at Microsoft, he was part of the original DirectX team and was a key lead on Microsoft's Internet Gaming Zone. He managed and delivered all of Microsoft's shipped MMO titles and delivered titles for the original Xbox launch. He left Microsoft to start up Fire Ant Games, a studio dedicated to building AAA massively multiplayer games. That company was acquired by Sony. Over his five years at Sony, Matt was the executive director of development.
Henry Stern

Henry Stern
Director of Design, Zynga

Since joining Zynga in 2009, Henry has been leading the design and product teams on Mafia Wars. Henry has a 13-year track record in the game industry, including design credit for Games Magazine Game of the Year 2007: Vegas Showdown as well as Magic: the Gathering and Pokémon. Henry is that rare breed of designer that loves the numbers and has fallen in love with Zynga's analytics capabilities.
Jim Ying

Jim Ying
GM, North America, 6waves

Jim Ying is GM, North America for 6waves, one of the largest game publishers on Facebook. In this position, he is responsible for developer outreach and signing partners to join 6waves' network of more than 75 million monthly active users. Prior to joining 6waves, he served as director of product at GameHouse, the Casual Games Division of RealNetworks. He has also spent time on the core gaming side of the industry, having worked on the Halo and Age of Empires franchises at Microsoft Xbox.
Nick Berry

Nick Berry
President, DataGenetics

Nick is the president of DataGenetics, a consultancy company specializing in data mining. A native of the UK, he was educated as a rocket scientist and aircraft designer. He has more than 15 years of experience in the game industry; prior to founding DataGenetics, he was the GM of analytics for GameHouse, and before that spent 14 years at Microsoft. Nick came to Microsoft through the sale of his UK company in 1994 and was recognized by the Sunday Times Magazine as "One of the top 50 entrepreneurs of the Decade."

Industry Highlights

New Nintendo Console Announced Amid Soft Earnings Report

Nintendo has verified the existence of a new console system in development as the successor to its aging Wii game system. Nintendo attached that information in conjunction to the announcement of softening sales and profits for the fiscal year ended March 31, 2011. The original Wii has so far sold 86 million units since its 2006 launch. A working demo model will be on display at the E3 trade show in June, where at least some specifications will be announced. In conjunction with the positive news is the negative news about Nintendo's profits: While the Japanese gaming giant generated approximately $12.3 billion in revenue in the fiscal year ending March 31, it still represents a 29 percent decline year over year. In terms of profit, Nintendo's full-year falloff is even more sharp, with a profit of $946.7 million, a 66 percent year-over-year drop.

Story at LOGIN News


Two Firms Team Up to Stake Majority Claim in Bigpoint

German online game publisher Bigpoint publicly jumped in value over $350 million to more than $600 million due to two private equity firms that purchased a majority stake in the company. Summit Partners and TA Associates are acquiring the stake from Comcast Interactive Capital's Peacock Equity Fund, which was previously NBC Universal's fund. The fund purchased a 70 percent stake in 2008 for $110 million, so the majority stake has more than tripled in value over the past three years. The remaining 30 percent share will remain in the hands of Heiko Hubertz, the founder and CEO of Bigpoint.

Article at LOGIN News


Making Money With Non-Retail Games Discussed at WIN Meeting

The Washington Interactive Network, or WIN, held its penultimate panel for startup games studios. The topic: making money. Patrick Murck, Legal/Business Development at BigDoor, moderated a panel featuring LOGIN-speaker Nick Berry, president of Datagenetics; Matt Wilson of Detonator; and Derrick Morton, CEO of FlowPlay. Each of them provided educated discourse over the way to monetize non-retail games.

Read more at LOGIN News


ChangYou Bankrolls $68 Million Into Chinese Browser Game Developer

Chinese online game publisher and operator ChangYou has purchased a majority equity stake in browser-based game developer Shenzhen 7Road Technology Co. Sixty-eight percent of the company was purchased for just over $68.3 million. ChangYou is best known in China for free-to-play client-server multiplayer game titles like Tian Long Ba Bu, Blade Online, and Blade Hero 2. The publisher also has offices in the United States, Europe, and Asia. 7Road is best known for creating DDTank, its Worms-styled turn-based shooting title with a cute anime flair. The game has been translated into nine languages and released in several overseas markets, including the U.S. through Aeria Games.

Story at LOGIN News


Zynga Adds Former EA COO John Schappert to its Ranks

Zynga has not only been snapping up social game development studios at a pace approaching one studio a month, but also executive talent from traditional game developers as well. Add another executive to the list, with John Schappert's jump from the chief operating officer position at Electronic Arts to Zynga. Schappert stepped down from his position from EA on April 25, according to a regulatory filing.

Article at LOGIN News


South Korean Lawmakers Pass Measure to Curb Youth Online Gaming Addiction

South Korea's parliament on April 29 passed a measure to curb what the government sees as a rising tide of dangerous addiction among young online gamers. In specific, the law curtails access to online games for youth under the age of 16 after midnight. Proposed last year by the Ministry of Gender Equality and Family last year, the Youth Protection Revision bill was a response to a series of incidences involving negligent parenting and sleep deprivation due to excessive online gaming. Under the "nighttime shutdown" rule, online gamers registered as under the age of 16 will be automatically booted out of gaming sessions from 12 a.m. to 6 a.m.

Read more at LOGIN News


LOGIN 2011 Sponsorship Prospectus

Sponsorship Opportunities Available at LOGIN 2011

Without our sponsors there would be no LOGIN! We are currently seeking sponsors for the 2011 event. Interested? To learn more about sponsorship opportunities at LOGIN visit the sponsorship page on our website, contact Cynthia Freese at cynthia@loginconference.com, or call 1.425.533.5973.


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